Jademond Magazine

In China, Baidu rules search—and its crawlers decide which pages… Read more: 🕷️ Understanding Baidu Spiders: A Comprehensive Guide

You may have heard that websites are inaccessible in China,… Read more: Optimizing your website for Mainland China

Let’s start with a bit of honesty: No one is… Read more: Get Found by AI: AEO, LLMO & AIO Strategies to Put Your Brand in AI Answers

More and more of what we read online today is… Read more: How AI-Generated Text Leaves Technical Footprints in Your CMS

Looking to attend a digital marketing event in China in… Read more: Top Digital Marketing Events in China 2025

Simplifying Baidu Webmaster Tools for Western SEO Practitioners Baidu Webmaster… Read more: English Baidu Search Console Chrome Extension

Chinese New Year Doodles 2025 “Sharp as a serpent, agile… Read more: Chinese New Year Doodles of Baidu & Co 2025 Year of the Snake

E-commerce has revolutionized shopping, overtaking traditional brick-and-mortar stores as the… Read more: The Global Growth of E-commerce and China’s Leading Position

Challenges and Opportunities for European Brands in China 1. The… Read more: European Brands in China’s E-Commerce Market 2025

At Jademond, we track search engine market shares in China… Read more: China Search Engine Market Shares in November 2024

AI-driven search engines like ChatGPT Search and PerplexityAI are making… Read more: Baidu’s New AI Search Exploration: What you need to know

With the rising popularity of short video platforms, Douyin has… Read more: Maximizing B2B Growth with Targeted Douyin Advertising Strategies

It’s no secret that Google’s blocked in Mainland China. Yet,… Read more: Why Google’s Market Share in China Might Be Rising

Webmaster tools, such as Google Search Console, Bing Webmaster Tools,… Read more: Data Privacy Compliance with Webmaster Tools and Search Console

For businesses targeting the Chinese market, WeChat is more than… Read more: Crafting a Winning B2B Content Strategy on WeChat

On August 14, 2024, Tencent dropped its Q2 financial report,… Read more: WeChat 101 for B2B: Key Features of Weixin

You’ve seen it. Right at the very top, even before… Read more: Baidu Position Zero: A New Battleground for Chinese SEO

In August 2024, Robin Li, Baidu’s CEO, mentioned something big:… Read more: Baidu Smart Answers: AI Is Changing Chinese Search Results

Understanding search engine market shares in China is crucial for… Read more: Statcounter in China: Where the Data Falls Short

One of our clients has been taking a hit on… Read more: ICP License becoming important Baidu SEO Ranking Factor?

In China’s digital marketing landscape, you’ll often hear from social… Read more: Guide to Baidu SEO in 2025 Step by Step

WeChat launches a game-changing content creation platform* akin to Xiaohongshu… Read more: WeChat’s “Little Green Book” vs. Xiaohongshu: How the New Feature Stacks Up

The Helix Protocol – Intrigue in the SEO Underworld An… Read more: Premiere: SEO Tech Thriller (free PDF Download)

You’ve probably had your fill of Olympics 2024 content in… Read more: Chinese Advertising Olympics 2024

Disclaimer We are a Chinese digital marketing agency and frequently… Read more: FAQ: China’s PIPL (Personal Information Protection Law)

Disclaimer We are a Chinese digital marketing agency and frequently… Read more: PIPL (Personal Information Protection Law) – “China’s GDPR”

For SEO professionals, the use of analytics tools allows us to understand… Read more: Baidu Analytics (Tongji) vs. Google GA: China’s Preferred Choice

The Importance of Baidu PPC Advertising in China Marketing: Baidu… Read more: Baidu Ads: PPC – a good way to enter the Chinese market

(First published October 2023, Last Checked: April 2025) Welcome to… Read more: How to Set Up Baidu Webmaster Tools Step-By-Step in 2025

Creating the ideal page title for Chinese websites on Baidu… Read more: Optimizing Page Titles for Baidu SEO

This morning, I engaged in a crucial discussion with a… Read more: Myths and Truth about ICP License and Website Hosting in China

In the Chinese market, brand reputation, and consumer expectations is… Read more: Navigating Compliance and Consumer Trust in China

The “Traffic and Keywords” section of Baidu Webmaster Tools offers… Read more: Baidu Search Performance Analysis

As the gateway to optimizing your online presence in the… Read more: Dashboard of the Baidu Webmaster Tools

Navigating Baidu’s SEO terrain requires not just a keen understanding… Read more: List of Baidu SEO Experts

The debate between the efficacy of .CN versus .COM domains… Read more: .COM or .CN Domain for Baidu SEO?

Diving into SEO for China, particularly SEO for Baidu, requires… Read more: Learning SEO for China / Baidu SEO

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do… Read more: How to Set Up Your Baidu Webmaster Tools Step-By-Step in 2024

Baidu, as the leading web search engine in China, presents… Read more: How does Baidu view and handle international content versus local Chinese content?

The name of a company is a fundamental aspect of… Read more: Crafting and creating Chinese Brand Names for Global Companies

The role of Social Signals remains a topic of hot… Read more: What is WeChat’s Impact on Baidu SEO?

When we talk about the giants of the search engine… Read more: What are the key differences between Baidu SEO and Google SEO?

Language is not just a medium of communication but a… Read more: How important is the Chinese language for Baidu SEO?

In the vast expanse of the internet, each country puts… Read more: List of TLDs / Top-Level-Domains in China

When was the last time you tried explaining your job… Read more: What is SEO? And why does it need such an article?

As the Year of the Wood Dragon dawns, brands worldwide… Read more: How Luxury Brands could Harness the Power of the Dragon for Chinese New Year 2024

Welcome to my chronicle of an extraordinary journey to the… Read more: European/German Business Delegation Journey to Huangpu, Guangzhou 2023

SEO practitioners working on SEO for Baidu often use tactics… Read more: Differences between the 2020 Searchmetrics and the 2023/2024 Jademond Baidu Ranking Factors Studies

Anchored in the heart of Europe, Germany houses an impressive… Read more: German Digital Marketing Landscape

This article is a collaborative effort between Marcus Pentzek and… Read more: Japanese Digital Marketing Landscape

As athletes from around the globe gather in Paris for… Read more: Chinese Advertising Olympics 2024

This article was co-authored by Marcus Pentzek and HoGeon Kim.… Read more: Korean Digital Marketing Landscape

This article was co-authored by Marcus Pentzek and Shakil Thasariya.… Read more: Indian Digital Marketing Landscape

What are Keywords? When we dive into the world of… Read more: The Power of Chinese Long-Tail Keywords

For companies looking to expand into the lucrative Chinese market,… Read more: Unlock the Full Potential of Transcreation for Effective Localization and Engagement in China!

Do you want to translate English content into Simplified Chinese?… Read more: Google, Baidu, Bing or Deepl Translation to Chinese?

When it comes to localizing your website’s content from English… Read more: Chinese Translation or Mandarin Transcreation?

As the College Entrance Examination unfolds across China from June… Read more: Baidu Doodle Celebrates the 2023 College Entrance Examination

If you know me, you know that I know a… Read more: Mysteries of Chinese Marketing Terminology

China’s 618 Shopping Festival has become one of the largest… Read more: 618 Shopping Festival – Tips and Tricks for B2C Marketers

If you are an SEO consultant or working at an… Read more: Please optimize these Keywords / URLs

Spoiler: Currently there is no supplier of reliable data of… Read more: Don’t Trust Your Baidu, Sogou, 360, Shenma Marketshare Source!

Baidu, the leading search engine in China, has its own… Read more: The Dos and Don’ts of SEO for Baidu: Navigating Baidu’s Algorithm Updates

Search engines, such as Google and Baidu, are constantly updating… Read more: Baidu Algorithm Updates – Complete List

As the moonlight struggles to seep through the foggy windows… Read more: The Night of the Search Engine Bots

Search engine result pages (SERPs) often have complicated URLs that… Read more: Baidu Search URL Parameters: Everything You Need to Know

Richard, the webmaster of an international B2B website, entered a… Read more: Rendezvous with Baidu Bot at a Mysterious Teahouse!

Follow us for more updates either here in our blog… Read more: China Online Industry News

On the last day of November 2022, OpenAI opened the… Read more: Baidu Liaotian (百度聊天) What You Need to Know About Baidu’s ChatGPT-Like Feature

If you’re an online marketer working in China, then you… Read more: Mandarin for Marketers: Mastering the Art of Speaking SEO and SEA in China

China released “10 new measures” in response to Covid on… Read more: What happened to tourism after China relaxed the Covid policy?

In recent months, a new pig has been herded through… Read more: Is Chinese AI generated content any good?

Baidu has been criticized by international SEO community for its… Read more: Alternative to improve Baidu indexation than Sitemap.xml

SEO is the art of helping the search engine understand… Read more: Is Regulator MIIT killing SEO in China?

It’s done – the new book is published. We’ve been… Read more: Baidu SEO Book 2022

Alibaba’s extensive adjustment – Taobao and Tmall will be fully… Read more: Tmall and Taobao merging together: What will change?

The official data analytics tool is fundamental for any business… Read more: Taobao and TMALL Store Analytics 101: Learn how to Get Insights and Improve your Sales

Foreign e-commerce companies face different regulations for online promotion outside… Read more: Top 3 legal problems eCommerce Companies usually Encounter when Advertise in China

With the development of e-commerce, as more international brands choose… Read more: How to become a TMALL International TP Service Provider?

If you have read “How to start selling your product… Read more: How to Gain Free Traffic on JD and Tmall by Attending Shopping Festivals?

I believe you may use google as your main search… Read more: Why is PPC advertising decentralized in China?

In countries where Amazon.com is available, brands are able to… Read more: How to ship and sell your products in China?

Live-streaming is a hot topic in China’s social media marketing… Read more: How to promote your brand on Chinese livestream platforms?

There’s been a plethora of studies exploring Google’s ranking factors,… Read more: Baidu SEO Breakdown: Ranking Factors of the Chinese Search Engine Titan

To marketers and ad managers with China being their target… Read more: Advanced Guide to Toutiao Advertising

Born as an ACG (Animation, Comics and Game) community, Bilibili… Read more: Comprehensive Field Practices of Bilibili Marketing

When it comes to social e-commerce, the first thing that… Read more: Social E-commerce Platforms Comparison—-Little Red Book vs. WeChat Mini-program

Xiaohongshu (Little Red Book, RED) is an app that provides… Read more: 101 on Little Red Book the cross-border eCommerce App in China

On April 15, Wechat revamped its search function in the… Read more: Wechat Is Becoming A Giant With New Search Revamp

Zhihu, the Chinese version of Quora, is a popular online… Read more: Chinese Content Marketing On Zhihu? You Need To Get “Serious”

In smart technology, Baidu, a titan in Chinese search engines,… Read more: Exploring Asia with Baidu’s Smart Speakers

How to use promotional instruments for increasing new shop’s credibility… Read more: Coupons (红包）- small promotional instrument for making your Taobao shop big.

Two weeks ago, we released a post about how to… Read more: How to Promote a Brand New Shop on Taobao?

Last time we looked into Taobao and Tmall, their purpose… Read more: How to set up your Taobao shop: A Step-by-Step Guide. Part 1.

Welcome to Taobao. People say that there’s a special place… Read more: China E-Commerce 101: Taobao and Tmall. Part 1.

Baidu Webmaster Tools launched Structured Data Submission feature, the Schema.org… Read more: Baidu Structured Data Submission to Generate Rich Snippet