How to set up your Taobao shop: A Step-by-Step Guide. Part 1.

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Last time we looked into Taobao and Tmall, their purpose and differences. Now we will go through the step-by-step procedure of opening a Taobao shop.
Before you embark on your epic quest of conquering the great kingdom of Chinese E-Commerce by opening your Taobao shop, you should acquire these magical items first: 1 email, 1 business licence permit, 1 company’s code and 1 bank account number in China (the account doesn’t have to belong to you, it can belong to your representative in China).
Do you have them all? Great, let’s begin.
Step 1: go to Alipay’s website and click “Create new commercial account”.


Step 2: Fill in your name,  Chinese passport number, bank card number and your phone number.

Step 3: Fill in the following blanks: a. your Alipay password, b. you have to confirm your id again, type in a name, Chinese passport number, name of your company and its address in China.



Step 4: Get your confirmation code in an email latter, confirm your registration via email and hurray! you have an Alipay account.


Step 5: Login into Taobao with Alipay account.
Step 6: Click on ” Profile center” and then click ” Open shop”.

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

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