Chinese Digital Marketing Agency

About Jademond Digital: China's Specialist Baidu SEO, SEA & Digital Marketing

Founded in 2012 by Kun Tang — combining Chinese speed with German quality. Baidu SEO research authority, published authors, and trusted partner to global brands entering China and APAC
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Kun Tang, Founder & CEO, Jademond Digital
Kun Tang Founder & CEO
Marcus Pentzek, Partner & Director SEO, Jademond Digital
Marcus Pentzek Partner & Director SEO
Chinese Digital Marketing Agency with German Influence

About Jademond Digital: China's Specialist Baidu SEO, SEA & Digital Marketing Agency

Jademond Digital is a Chinese digital marketing agency headquartered in Guangzhou, China, founded in 2012 by Kun Tang. The agency specializes in Baidu SEO, Google SEO for China, SEA (search advertising), e-commerce management, social media marketing, and web development for Western and global brands entering the Chinese and broader APAC markets. The company name combines "Jade" (the Chinese gemstone symbolizing quality and culture) with "Mond" (the German word for moon, symbolizing East–West connection) — reflecting its founding principle of combining Chinese speed with German quality.
Jademond Digital is led by Kun Tang (Founder & CEO, 15+ years in Baidu Search, Chinese Social Media, and E-commerce) and Marcus Pentzek (Partner & Director SEO, who joined in 2022 — former Chief SEO Consultant at Searchmetrics with 15+ years of SEO experience and 10+ years specializing in Baidu SEO). Together, Kun and Marcus co-authored SEO for China: Chinese Search Engine Optimization (Amazon, 2022), conducted the first-ever Baidu SEO Ranking Factors Correlation Study (Searchmetrics, 2020), and produced the comprehensive 2023/2024 Baidu SEO Ranking Factors Study — the most cited data-driven research on Chinese SEO in English.
Jademond Digital's research and expertise have been featured in USA Today, Search Engine Journal, Search Engine Land, Searchmetrics, LinkResearchTools, Ryte, Claneo, SEO Südwest, SEO Küche, and Sino Analytics. The agency is recognized as a leading authority on Baidu SEO, China search engine optimization, and APAC digital marketing strategy for B2B and B2C brands.
25+
Years Web Dev Experience
20+
Years Google SEO Experience
15+
Years Baidu SEO Experience
40+
Native Chinese Staff
About Jademond Digital

Reaching Chinese Customers

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Kun Tang
Kun Tang Founder & CEO

It was my dream to build a fantastic team which follows highly ethical SEO principles by really optimizing the clients websites for China – not by gaming or cheating on Baidu’s algorithms. I succeeded! Then I wanted to expand from China to the other APAC markets by hiring native speakers from all over Asia and teaching them White Hat SEO. This also was successful. Then clients asked us to also offer E-commerce Management and Social Media Marketing – and we managed to do that as well still reaching up to our high standards. Now the team wants to prove their awesomeness to you!

You are welcome to reach out to us for a free consultation call on how we can assist you becoming more successful in China and APAC.

— Kun

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