SEO Proverbs

from China
Unlocking the Power of Ancient Chinese Wisdom: New Insights for SEO with Google, Bing, and Baidu

Traditional Chinese Proverbs - and what they teach us about SEO

Welcome to our weekly series of newly interpreted ancient Chinese proverbs from Confucius, Sun Tzu, or Laozi, with a focus on applying their wisdom to the world of Chinese SEO for Google, Bing, and Baidu. Each week, we'll explore the rich and insightful sayings of the past and unlock their secrets to success in today's digital landscape. Whether you're looking to improve your website's visibility or elevate your online presence, these proverbs offer a unique perspective that can help you achieve your goals. So, sit back, relax, and join us as we delve into the world of Chinese proverbs and SEO.


tiānxià jiē zhī měi zhī wèi měi, sī è yǐ.

If everyone in the world knows that beauty is beautiful, then evil is already there.

Ma Su

This Chinese proverb from Ma Su suggests that if something is universally accepted as good or beautiful, then its opposite, evil or ugliness, must already exist. In the context of SEO, this proverb encourages modern SEO professionals to look beyond the surface level of popular techniques and trends, and consider the potential negative consequences that come with them.

For example, in the past, black hat SEO techniques like keyword stuffing and buying links were widespread and considered effective in boosting search engine rankings. However, over time, search engines like Google have become more sophisticated and penalize websites that use such tactics. Hence, such techniques can now be seen as harmful rather than beneficial.

In essence, this proverb encourages modern SEO professionals to prioritize ethical and sustainable SEO practices, rather than chasing quick gains. The SEO landscape is constantly evolving, and what might seem like a good strategy at one point in time can become detrimental down the line. Therefore, it is crucial to stay up to date with the latest developments and trends in SEO and understand the potential risks and benefits of each technique. By doing so, modern SEO professionals can build a strong and sustainable online presence that will stand the test of time.

Experience more Chinese Wisdom in Online Marketing:


A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

The Chinese Culture holds great wisdom in form of quotes from wise men like Laotzi, Suntzu an Confucius but also from many today unknown people. Often (not always) transfering the essence of these sayings makes great sense even to modern technologies and marketing techniques such as SEO for China.


But I promise that our SEO experts are also up-to-date when it comes to modern techniques and SEO strategies. Want to test us? Get in touch!