SEO Proverbs

from China
Unlocking the Power of Ancient Chinese Wisdom: New Insights for SEO with Google, Bing, and Baidu

Traditional Chinese Proverbs - and what they teach us about SEO

Welcome to our weekly series of newly interpreted ancient Chinese proverbs from Confucius, Sun Tzu, or Laozi, with a focus on applying their wisdom to the world of Chinese SEO for Google, Bing, and Baidu. Each week, we'll explore the rich and insightful sayings of the past and unlock their secrets to success in today's digital landscape. Whether you're looking to improve your website's visibility or elevate your online presence, these proverbs offer a unique perspective that can help you achieve your goals. So, sit back, relax, and join us as we delve into the world of Chinese proverbs and SEO.


Rén fǎ de, dì fǎ tiān, tiān fǎ dào, dào fǎ zìrán

Man follows the laws of the earth, the earth follows the laws of the sky, the sky follows the laws of the Tao, and the Tao follows the laws of nature


This Chinese proverb highlights the harmony and interdependency between different elements of the universe. In the context of SEO, it implies that on-page optimization (man), must follow the laws of search engine algorithms (earth), which, in turn, must align with the principles of user experience and relevance (sky), which ultimately reflects the natural laws of the web ecosystem (Tao).

For modern SEO professionals, this proverb signifies the importance of striking a balance between technical optimization (on-page, performance, and off-page SEO) and user experience (content, design, and engagement). SEO professionals must understand the search engine algorithms and ranking factors to optimize web pages. At the same time, web pages should prioritize the needs of users, offering valuable, informative, and engaging content that fulfills their search intent. By promoting such harmony, the web pages and the search engine can work in tandem, allowing for the optimal user experience and providing accurate and relevant information, reflecting the natural laws of the web ecosystem.

Experience more Chinese Wisdom in Online Marketing:


A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

The Chinese Culture holds great wisdom in form of quotes from wise men like Laotzi, Suntzu an Confucius but also from many today unknown people. Often (not always) transfering the essence of these sayings makes great sense even to modern technologies and marketing techniques such as SEO for China.


But I promise that our SEO experts are also up-to-date when it comes to modern techniques and SEO strategies. Want to test us? Get in touch!