Ecommerce Proverbs

from China
Translating Ancient Chinese Wisdom into Modern Ecommerce Strategies: A Fresh Interpretation

Revitalizing Your Ecommerce Strategy with Ancient Chinese Wisdom: Insights for Managing Chinese Platforms

Welcome to our weekly series of newly interpreted ancient Chinese proverbs for managing Chinese ecommerce platforms. Each week, we'll present a well-known proverb from Chinese history and provide a fresh interpretation that connects with contemporary themes and strategies for ecommerce management in China. These proverbs have been passed down through generations and offer a rich source of wisdom for modern-day ecommerce strategies. Join us as we delve into the essence of these sayings and discover new insights to help you manage your ecommerce platforms effectively in China.


jūnzǐ zhī jiāo dàn rúshuǐ

A gentleman's friendship is as light as water

Lin Hui

This Chinese proverb implies that a true friendship does not require an explicit or overt demonstration of closeness or personal affection, but can instead be maintained through subtle and consistent individual interactions. In the context of modern E-Commerce, this proverb reminds us of the importance of building genuine and meaningful relationships with customers.

While it may be tempting to focus solely on transactions and sales, the modern E-Commerce professional should strive to interact with customers on a more personal level by actively engaging in conversations, responding to customer queries or feedback and offering personalized recommendations based on customers' needs. By treating customers with respect and cultivating genuine relationships, E-Commerce professionals can build brand loyalty and reputation, resulting in more successful leads, sales and retention.

Thus, this proverb reminds the modern E-Commerce professional that fostering relationships with customers based on mutual respect and trust is essential for long-term success.

Experience more Chinese Wisdom in Online Marketing:


A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

I believe that the wisdom found in ancient Chinese quotes has much to offer, not only in traditional settings, but also in the field of ecommerce. The principles of these quotes have the power to guide our actions and decision-making, and can have a positive impact on your ecommerce business.

I promise that our team of experts not only understands the profound meaning behind these ancient sayings, but also has the expertise in the field of E-Commerce management to China to help you apply these principles to your business strategy. With our help, you can translate these timeless quotes into ecommerce practices that will help you attract customers, drive sales, and ultimately achieve success.

So if you're looking to elevate your ecommerce business, I invite you to put our promise to the test. Let us show you how our unique combination of traditional wisdom and modern expertise can benefit your business.