Chinese SEO Tools we are using
A curated selection of free and paid tools for Baidu keyword research, backlink analysis, on-page optimisation, and more — recommended by Jademond Digital.
Welcome to our page dedicated to a range of powerful Chinese SEO Tools to help you with your China SEO tasks. We understand that optimizing your website for the Chinese market can be challenging, which is why we have curated a selection of both free and paid China SEO tools to assist you in your efforts to provide valuable insights into keyword research, on-page optimization, backlink analysis, and more, all tailored specifically to the Chinese market.
Our own free Chinese helper tools
We are pleased to offer free tools by ourselves to assist you in your Chinese SEO efforts. These tools are simple yet effective, and we hope they will help you with your Chinese SEO tasks. Several are inspired by comments our clients made to us just recently. Give them a try today and see the difference they can make.
Chinese Sensitive Words Checker
Paste any Chinese text to screen it against a curated list of phrases that automated content moderation on Chinese platforms may flag — a quick pre-publication safety check before you publish on Baidu, WeChat, or Weibo.
Use now ›Chinese Dummy Text Generator
Quickly generate placeholder text in Chinese, making it easier to visualize your content and design elements. Designed to simplify the layout and design process of your Chinese website.
Use now ›Identify Traditional or Simplified Chinese
A checker that identifies whether your text is written in Simplified or Traditional Chinese — useful when targeting Mainland China, Singapore, Hong Kong, or Taiwan specifically.
Use now ›APAC Search Starting Point
Research local search engine results pages (SERPs) from anywhere in the world. Enter your target keyword and market, and we prepare the local APAC SERP for Google, Yahoo Japan, Baidu, Naver, or Daum.
Use now ›Traditional to Simplified Converter
Instant, character-by-character conversion of Traditional Chinese text into the Simplified script used in Mainland China and Singapore — ideal when localizing content for the mainland market. No signup, runs in your browser.
Use now ›Simplified to Traditional Converter
Convert Simplified Chinese text into the Traditional script used in Taiwan, Hong Kong, and Macau — character by character, instantly. No signup, works entirely in your browser.
Use now ›Chinese → Pinyin Converter
Turn Chinese text into Pinyin with tone marks, tone numbers, or no tones — with correct readings for common multi-pronunciation words like 银行 and 还是. Handy for brand name romanization, URL slugs, and keyword research.
Use now ›Chinese Character & Word Counter
Count Chinese characters, estimate word count and reading time, and check your text against the length limits of WeChat, Weibo, Xiaohongshu, Douyin, and Baidu — before you hit publish. No signup, works in your browser.
Use now ›Full-width ↔ Half-width Punctuation Converter
Fix Chinese text that uses half-width ASCII punctuation ( , . ! ? ) instead of proper full-width Chinese punctuation ( ， 。 ！ ？ ) — or strip stray full-width characters that leaked into code, URLs, or data.
Use now ›Chinese Encoding / Mojibake Fixer
Paste garbled Chinese text — like ä¸æ–‡ or 锟斤拷 — and the tool automatically tries the most common encoding mix-ups (UTF-8, Latin-1, Windows-1252, GBK, Big5) to recover your original text.
Use now ›Chinese Web Font Stack Generator
Generate a correct font-family stack for Simplified or Traditional targets with proper fallbacks (PingFang SC / Microsoft YaHei / Noto Sans SC and the TC equivalents) — including why Chinese webfonts weigh 3–8 MB and what to do about it.
Use now ›Paid Chinese SEO tools
Introducing a selection of recommended paid China SEO tools that our own Chinese SEO experts use and trust. Our range of tools provides valuable insights into keyword research, on-page optimization, backlink analysis, and more, all tailored specifically to the Chinese market. With these powerful tools at your disposal, you can take your Chinese SEO efforts to the next level and attract more visitors to your website.
Dragon Metrics
A comprehensive China SEO tool with keyword research, on-page optimization, backlink analysis, and competitor tracking — trusted by businesses optimizing for the Chinese market, with a user-friendly interface for beginners and experts alike.
Visit site ›Aizhan.com
A Chinese SEO tool and web service offering website analysis, keyword research, backlink analysis, competitor analysis, page speed checking, penalty checking, and site audits. Some features are free, most require payment.
Visit site ›Chinaz.com
A popular Chinese platform offering webmasters and digital marketers website analysis, keyword research, and backlink analysis, plus industry news and insights. Many basic features are free, advanced tools may need a subscription.
Visit site ›Further free to use Chinese SEO tools
Just like with Google, Baidu also offers their own range of free tools that can be used for SEO. Other online platforms also offer free China SEO data.
Baidu Webmaster Tools
A powerful web service similar to Google Search Console, designed to optimize your website for Baidu — offering website analysis, search performance tracking, and mobile optimization.
Visit site ›Baidu Keyword Tool
Provided by Baidu to help you research and analyze keywords for your website's SEA strategy in the Chinese market — explore keyword ideas, search volume, and competitiveness. Widely used by SEOs.
Visit site ›Baidu Tongji
A web analytics tool comparable to Google Analytics, letting you track page views, bounce rates, and user behaviour to make data-driven decisions on your Chinese website's UX and SEO strategy.
Visit site ›5118.com
Primarily a web directory and search engine that also provides basic SEO tools: keyword suggestions, website analysis, and backlink analysis to help improve search rankings in China.
Visit site ›