Traditional Chinese Proverbs - and what they teach us about SEA/PPC
Welcome to our weekly series exploring ancient Chinese quotes reimagined for the modern Online Marketing World. Each week, we'll take a well-known quote from an ancient Chinese philosopher and provide a fresh interpretation that connects with PPC and search ads. These quotes are often used to inspire and provide guidance in many aspects of life, and we believe they have the potential to enhance your online marketing efforts as well. Join us as we dive into the wisdom of the past to uncover new insights and inspiration for the present.
好事不出门，恶事传千里。
hǎoshì bù chūmén, è shì chuán qiānlǐ.
Good deeds do not go unnoticed, but evil deeds spread a thousand miles.
Sun Guangxian
This Chinese proverb suggests that reputation is extremely important in society, and that good deeds will eventually come to light, while bad deeds will spread quickly and far. In the modern world of Search Advertising, this proverb reminds us of the importance of maintaining a positive reputation in the industry. With the vast amount of information and communication available online, it is easier than ever for news of unethical practices or shady business dealings to spread quickly and widely, potentially damaging the credibility and reputation of the brand or advertiser.
Therefore, as an SEA professional, it is vital to prioritize ethical practices and transparency in all advertising efforts. By being open and honest with customers and adhering to industry standards, advertisers can build trust, credibility, and a positive reputation, ultimately leading to sustained success. Conversely, any unethical or deceptive practices can quickly damage the reputation of the advertiser and lead to long-term negative consequences, both for the brand and the individual advertiser.
Experience more Chinese Wisdom in Online Marketing:
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