Ads Proverbs

from Ancient China
Incorporating Modern Interpreted Ancient Chinese Quotes in Your PPC and Search Ads Strategy

Power Up Your Ads with Modern Interpreted Ancient Chinese Quotes

Welcome to our weekly series exploring ancient Chinese quotes reimagined for the modern Online Marketing World. Each week, we'll take a well-known quote from an ancient Chinese philosopher and provide a fresh interpretation that connects with PPC and search ads. These quotes are often used to inspire and provide guidance in many aspects of life, and we believe they have the potential to enhance your online marketing efforts as well. Join us as we dive into the wisdom of the past to uncover new insights and inspiration for the present.


Rénshēng tiāndì jiān, hū rú yuǎn xíng kè

Life in heaven and earth is suddenly like a faraway traveler


This Chinese Proverb reflects on the transient nature of life, emphasizing how time seems to fly by suddenly, like a traveler on a long journey. In the world of search advertising, this proverb serves as a reminder that time is precious and that we should focus on making the most of every moment.

As a SEA professional, it's essential to stay updated with the latest trends and technology in the industry, as new tools and techniques are constantly emerging. It's important to keep pace with these changes and keep learning, adapting, and innovating to stay ahead of the competition. At the same time, it's also important to remember that success in search advertising isn't just about quick wins or short-term goals. Building a successful search advertising campaign takes time, effort, and patience.

The proverb also indirectly suggests how important it is to be aware of and adapt to changes that are out of our control. In search advertising, this could refer to changes in algorithms, changes in user behavior, or fluctuations in market conditions. To achieve long-term success, SEA professionals must be able to stay nimble and adapt to these changes quickly and effectively. They must also be able to strike a balance between short-term tactics and long-term strategies to create a sustainable, successful campaign.

Experience more Chinese Wisdom in Online Marketing:


A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

At Jademond, we believe in the power of combining traditional Chinese wisdom with modern expertise to help you succeed in the Chinese market. Our team of experts, all of whom have some understanding of this traditional wisdom, but definitely stay up-to-date with the latest practices and strategies in PPC and SEA. Contact us today for a free consultation call to discuss your PPC and SEA strategy in China and let us show you how we can help you drive results.