Ads Proverbs

from Ancient China
Incorporating Modern Interpreted Ancient Chinese Quotes in Your PPC and Search Ads Strategy

Power Up Your Ads with Modern Interpreted Ancient Chinese Quotes

Welcome to our weekly series exploring ancient Chinese quotes reimagined for the modern Online Marketing World. Each week, we'll take a well-known quote from an ancient Chinese philosopher and provide a fresh interpretation that connects with PPC and search ads. These quotes are often used to inspire and provide guidance in many aspects of life, and we believe they have the potential to enhance your online marketing efforts as well. Join us as we dive into the wisdom of the past to uncover new insights and inspiration for the present.


chábēi wēiwēn réng xū pǐnwèi, rénqíng dànbó gèng xū sīkǎo.

The tea cup is slightly warm but still needs to be tasted, human feelings are indifferent and need to be thought about.

Ancient Chinese Philosopher LAIozi

This Chinese Proverb can be interpreted as a call for SEA professionals to pay careful attention to the nuances and subtleties of their advertising campaigns, as well as the needs and preferences of their target audience.

The reference to a tea cup being slightly warm but still needing to be tasted suggests that even subtle changes in an advertising campaign - such as adjusting the messaging or targeting - can have significant impacts on its effectiveness. Similarly, the reference to human feelings being indifferent but needing to be thought about implies that understanding the emotional needs and motivations of the target audience is crucial to creating effective advertising campaigns.

Thus, the proverb reminds SEA professionals of the need for careful analysis, testing, and optimization of their campaigns to ensure that they resonate with their target audience. It also highlights the importance of empathy and putting oneself in the shoes of the customer when crafting advertising messages and targeting strategies. By doing so, SEA professionals can create more impactful advertising campaigns that truly resonate with their target audience and drive meaningful results.

Experience more Chinese Wisdom in Online Marketing:


A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

At Jademond, we believe in the power of combining traditional Chinese wisdom with modern expertise to help you succeed in the Chinese market. Our team of experts, all of whom have some understanding of this traditional wisdom, but definitely stay up-to-date with the latest practices and strategies in PPC and SEA. Contact us today for a free consultation call to discuss your PPC and SEA strategy in China and let us show you how we can help you drive results.