chábēi wēiwēn réng xū pǐnwèi, rénqíng dànbó gèng xū sīkǎo.
The tea cup is slightly warm but still needs to be tasted, human feelings are indifferent and need to be thought about.
Ancient Chinese Philosopher LAIozi
This Chinese Proverb can be interpreted as a call for SEA professionals to pay careful attention to the nuances and subtleties of their advertising campaigns, as well as the needs and preferences of their target audience.
The reference to a tea cup being slightly warm but still needing to be tasted suggests that even subtle changes in an advertising campaign - such as adjusting the messaging or targeting - can have significant impacts on its effectiveness. Similarly, the reference to human feelings being indifferent but needing to be thought about implies that understanding the emotional needs and motivations of the target audience is crucial to creating effective advertising campaigns.
Thus, the proverb reminds SEA professionals of the need for careful analysis, testing, and optimization of their campaigns to ensure that they resonate with their target audience. It also highlights the importance of empathy and putting oneself in the shoes of the customer when crafting advertising messages and targeting strategies. By doing so, SEA professionals can create more impactful advertising campaigns that truly resonate with their target audience and drive meaningful results.
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