牛无攻击之力，用可保田园之耕。
niú wú gōngjí zhī lì, yòng kě bǎo tiányuán zhī gēng.
The ox is not powerful enough to attack, but it can be used to keep the fields plowed.
Ancient Chinese Philosopher AI-Tzu
This Chinese proverb from the ancient Chinese philosopher AI-Tzu suggests that, even if something isn't powerful enough to achieve a certain goal, it can still be useful in another way. In the context of SEA, this proverb reminds us that even if a particular advertising campaign or strategy may not be able to achieve our desired outcome, it can still provide value in other ways.
For example, let's say a particular Ad group doesn't achieve a high click-through rate or conversion rate, but it generates a significant amount of brand awareness and recognition. In this case, the Ad group may not have achieved its original goal of generating conversions, but it could still be valuable and contribute to overall success by improving brand recognition. In other words, even if an advertising approach doesn't meet your initial objectives, it can still be put to use and contribute to other objectives such as improving brand image, awareness, or engagement.
Overall, this proverb teaches us to look for alternative ways to use something if it can't achieve what we initially planned. As an SEA professional, it's important to remain flexible, adaptable, and open to the possibility that a given strategy may not work as initially planned, but may still have value in other areas.
