Baidu SEO Agency

Harness the Power of Chinese Baidu SEO with Jademond Digital’s Proven Expertise

Jademond Digital: Your Baidu SEO Experts in China

At Jademond Digital, we pioneer unique Baidu SEO strategies tailored to the distinct digital ecosystem of China. Our expertise is backed by rigorous research, including the most comprehensive Baidu SEO Ranking Factors Study to date. Unlike a one-size-fits-all approach, we recognize that each business demands a bespoke strategy—whether that involves SEO, PPC campaigns, or leveraging Chinese social media platforms for optimal ROI. Authors of 'SEO for China', a seminal guide available on Amazon and our website, and featured in prominent publications like USA Today and Search Engine Journal, our team leads with innovation and insight. Trust us to navigate the complexities of Chinese digital marketing with precision and integrity.

Kun Tang, founder, and CEO of Jademond Digital for Online Marketing in APAC and especially in China

Kun Tang

Founder and CEO
Kun is an Internet Marketing Veteran, with more than 10 years experience across Baidu Search, Social Media Marketing and E-commerce…
Qing He, experienced SEO and PPC specialist for International and Chinese Search Engine Marketing

Qing He

Head of Search (SEA & SEO)
Qing is the Head of Search at Jademond Digital. He oversees all Baidu SEO, Google SEO and Search-Ads strategies for all…
Marcus Pentzek, International and China SEO Expert

Marcus Pentzek

Partner & Director SEO
Ex-Searchmetrics Chief SEO Consultant, +15 years of SEO experience (+10 years in Baidu SEO), strategical Digital Marketing thinker and alsways…

Shulan Wang

China SEO Specialist
Shulan is an experienced Baidu SEO Specialist, working on Chinese Keyword Researches, China Website Audits, Onpage-Optimization, creating content for Baidu's…

The Evolving Search Landscape in China

China's Demographics

  • Population size: 1.4 Billion (2021)
  • Internet penetration: 70.4% (2020)
  • Most popular web search engines: Baidu
    • Baidu has more than 600 Million users (Q3 2021)
    • Monthly active users: 500 Million
    • People using Baidu Search every day: 218 Milllion
    • Baidu App daily active users: 70 Million
  • Currency: RMB
  • Gross Domestic Product (GDP): 17.73 trillion USD (2021)
  • Languages: Mandarin Chinese (in Simplified Chinese Characters)
  • Time zones GMT +7
  • Major cities: Shanghai, Beijing, Tianjin, Shenzhen, Guangzhou
  • Most popular Internet TLDs: .com / .cn /

- Sources:, statista, Baidu

Understanding the Diverse Search Platforms:

China's digital landscape is vast and varied. Unlike the Western reliance on Google, Chinese consumers and businesses often start their searches on local engines like Baidu, 360search, and Sogou, which are tailored to the native language and cultural nuances. Beyond traditional search engines, e-commerce platforms like Taobao, Tmall, Pinduoduo, and often serve as primary search destinations, especially for B2C interactions.
In China's Search Landscape it is not only about Baidu SEO, but Baidu search is always a part of it.

Baidu's Central Role in Consumer Research:

Despite the popularity of direct e-commerce searches, Baidu remains a critical platform for brand and product validation. Before making purchase decisions, Chinese consumers turn to Baidu to research a brand’s reputation and product reviews. Baidu's influence is significant due to its integration with other platforms like Baidu Baike, Baidu Zhidao, and Baidu Baijiahao, which it heavily favors in search results. This ecosystem makes Baidu an essential platform for maintaining brand visibility and trust.

SEO in China—More Than Just Keywords:

While SEO practices globally have moved beyond mere keyword optimization, understanding the nuances of Baidu's algorithm is critical. Unlike Google, Baidu requires unique approaches, such as compliance with local regulations like the ICP license, and adapts differently to SEO tactics like rich snippets, which demand a Baidu-specific registration, not just standard tags.

Clarifying Misconceptions on Baidu SEO:

It’s crucial to navigate past common misconceptions. For instance, while hosting your website within China and obtaining an ICP license can enhance site performance and compliance, they are not silver bullets for SEO success. Moreover, outdated tactics like excessive Meta keywords optimization and aggressive link-building do not align with modern SEO standards and can harm rather than help your search rankings.

Tailored Chinese SEO for Every Business Type:

Whether you are targeting B2C or B2B sectors, Jademond Digital understands the distinct needs of each. Our strategic SEO and digital marketing efforts are designed to maximize visibility and effectiveness across both transactional platforms and informational queries on B2B fronts.

Why Our Agency's Baidu SEO Approach Works:

  1. Localized Expertise in Baidu SEO: Our deep understanding of Baidu's specific requirements—from local regulations like the ICP license to Baidu's unique algorithm nuances—ensures that your SEO strategy is not just effective but optimized for the dominant search engine in China. Our expertise helps you navigate Baidu's ecosystem, increasing your brand's visibility and trustworthiness among Chinese consumers.
  2. Comprehensive Strategy Beyond Keywords: We recognize that modern SEO extends well beyond keywords. Our approach includes tailored content strategies, technical SEO, and user experience optimizations specifically designed for Baidu. This holistic method ensures that all aspects of your digital presence on Baidu are refined to enhance both visibility and engagement.
  3. Debunking Common SEO Misconceptions: By dispelling prevalent SEO myths and outdated tactics, we position your brand as an informed player in the Chinese market. Our strategies are based on the latest practices and deep analytical insights, ensuring that your SEO efforts yield sustainable results.
  4. Customized Solutions for Diverse Business Needs: Whether you're targeting B2C or B2B sectors, our services are customized to meet the unique challenges and opportunities presented by your specific market segment. We provide targeted insights that leverage both transactional and informational user behaviors on B2B and B2C platforms.
  5. Proven Track Record of Success: Join the ranks of successful businesses that have harnessed the power of Baidu SEO with Jademond Digital. Our case studies and client testimonials reflect our capacity to adapt strategies that respect cultural nuances while boosting online presence and sales in China.
  6. Engage With Us for Measurable Results: We invite you to explore our comprehensive resources, including our guide 'SEO for China', available for purchase or as a free download on our website. Schedule a consultation with Jademond Digital today and start your journey to conquering the Chinese digital market with confidence.

Join Us at the Forefront of Digital Marketing in China:

Experience the depth of our expertise with resources like our book 'SEO for China'—available on Amazon and as a free download on our site. Trust Jademond Digital to navigate and capitalize on China's complex search dynamics effectively.

Some of our China SEO Services clients:

  • Baidu SEO for Leica Microsystems
  • Baidu SEO for Agilent
  • China SEO for Crucial
  • Baidu SEO services for videojet

On average we could achieve the following results for our SEO clients:

  • 32%
    Increase in online transactions
  • 56%
    Revenue increase
  • 148%
    Increase in organic traffic
  • 46%
    Increase in mobile traffic

Good Reasons to choose Jademond Digital

  • We are native Chinese SEOs in China
    Although we have an international team with native speakers of different nations, the majority of our company's staff is native Chinese, born and living in Mainland China. We know how your target audience speaks, how they search and what kind of content they expect.
  • We do know when SEM (Search Engine Marketing) make sense, when other channels are more efficient
    Not every product and not every service is equally searched for on Baidu. Sometimes it makes more sense focusing on Social Media or directly turn to the shopping platforms or mixed Social-Ecommerce platforms, than on Search Engine Optimization.
  • International SEO Experience
    If you are doing international business, it is important to not only understand how Baidu and SEO in China works, but also how international SEO with Google is done, which strategies are diefferent and how to put it all together for a successful Global SEO strategy. We are here for you!
  • We are a Full Service Digital Agency
    We do not only offer SEO (Search Engine Optimization) and SEA (Search Engine Advertising). We also have experienced developers to help you get your website done. Our company has experienced Chinese E-commerce specialists dealing for you with Taobao, JD and Tmall accounts. Some of the most skilled Chinese Social Media experts belong to our team as well. We can provide the full scope Chinese Digital Marketing, Social Media and E-commerce strategy for your company.

Baidu SEO Services FAQs

  • How does Baidu SEO work?
    Baidu SEO involves optimizing your website to rank well on Baidu, China's leading search engine. This includes using Simplified Chinese, ensuring site compliance with local regulations, and optimizing for Baidu-specific ranking factors like site speed and mobile usability.
  • What specific challenges does SEO in China present, and how does Jademond Digital address them?
    Challenges include navigating Baidu's unique algorithms, adhering to strict internet regulations, and language barriers. Jademond Digital addresses these by implementing comprehensive localization strategies, ensuring regulatory compliance, and optimizing technical SEO to align with Baidu's preferences. We conduct extensive Baidu SEO studies and tests, and exchange information with other China SEO experts.
  • How does Baidu's preference for Simplified Chinese impact SEO strategy?
    Baidu's algorithms are optimized for Simplified Chinese, affecting how content is indexed and ranked. Our strategy involves creating high-quality content in Simplified Chinese that resonates with local audiences and adheres to SEO best practices.
  • What are the key differences between Baidu and other Chinese search engines like 360search and Sogou?
    Baidu dominates the market with advanced natural language processing tailored for Chinese. While 360search and Sogou also cater to Chinese users, Baidu offers more comprehensive services and has better integration with other digital platforms, making it the primary focus for our SEO strategies, alongside with Bing China, which has increased its market share to 10% to 20%.
  • Can I use Baidu in English and other languages?
    Using Non-Chinese content on the website is not recommended. Baidu serves a Chinese audience and prefers websites that are entirely in Mandarin Chinese for Mainland China written in Simplified Chinese. The more non-Chinese content exists on the website (either within the Chinese pages or even in English, German or other language folders on the website), the higher are the chances that Baidu will reduce the website's rankings.
  • What makes Baidu the primary search engine in China?
    Baidu is tailored specifically for Chinese users, with better understanding and processing of Chinese language queries than its competitors. It also integrates closely with other local services and complies with Chinese regulatory frameworks, making it the default choice for most users in mainland China.
  • How can a foreign business optimize its presence on major Chinese e-commerce platforms?
    Jademond Digital helps businesses with Chinese local e-commerce strategies, including store optimization on platforms like Taobao and Tmall. The basic search engine optimization of the website, and basic offpage optimization of Baidu services is recommended for companies selling products in China.
  • What is 'Second Layer' Baidu SEO and how can it benefit my business?
    'Second Layer' SEO involves positioning your brand on Baidu-owned platforms, such as Baidu Baike and Baidu Zhidao, which are favorably ranked in search results. This strategy amplifies your visibility and authority, leveraging Baidu's ecosystem to enhance your overall SEO performance.
  • How does Jademond Digital ensure compliance with Chinese internet regulations in its SEO practices?
    We ensure compliance by adhering to local laws, securing necessary licenses like the ICP license, and optimizing content to meet the stringent requirements of Chinese censors, thereby maintaining both visibility and integrity.
  • What metrics does Jademond Digital use to measure the success of an SEO campaign in China?
    We measure success using metrics such as traffic (preferred via Baidu Webmmaster Tools and Bing Webmaster Tools), keyword rankings, conversion rates, and user engagement. Our reports are tailored to highlight progress and ROI, ensuring our strategies meet client goals and adapt to market changes.
  • "A successful Baidu SEO strategy is based on high quality content and the front/backend optimization of your online store/Website. Digital Authority is built by organically indexing the right keywords to your Brand and have your products as a reference in East Asian platforms."

    Qing He, Head of Search, Jadegital

  • Qing He, Head of China SEO and SEA


In-Depth Baidu SEO Analysis and Publications by Jademond Digital

At Jademond Digital, we are committed to advancing Baidu SEO knowledge through rigorous analysis and research. Our team has spearheaded numerous studies, uncovering valuable insights that shape effective SEO strategies. We not only adapt to Baidu's ever-changing algorithms, but we also lead the conversation with our innovative approaches.

  • important baidu seo research
    Baidu SEO Research
    Dive into our In-Depth Baidu SEO Ranking Factors Study, where we examine the connections between top rankings and various technical and on-page elements. Our detailed analysis provides practical tips to enhance your SEO strategy. Esteemed by SEO experts across industries, our findings are a must-read for anyone looking to improve their presence on Baidu.
  • important baidu seo research
    Book on Chinese SEO
    Discover the definitive guide to Baidu SEO in 'SEO for China' by Kun Tang and Marcus Pentzek. This comprehensive book is packed with detailed, data-driven insights into mastering Baidu SEO, earning accolades from top SEO and marketing experts across China. A valuable resource for anyone serious about succeeding in the Chinese market.
  • Baidu SEO Article
    Baidu Algorithm Updates
    Stay informed with the most complete historical list of Baidu Search Algorithm Updates. This extensive compilation helps you understand Baidu's commitment to clean and spam-free search results. Leverage this knowledge to optimize your website effectively, ensuring you meet the latest standards and improve your search performance.
  • Baidu SEO Article
    China's Search Engine Marketshares
    Navigate the complexities of search engine market shares in China with our latest article. Many commonly used tools and services fall short in providing reliable data for the Chinese market. Benefit from our experience-based insights that offer a clearer, more accurate understanding of the landscape to inform your strategic decisions.
  • Baidu SEO Article
    DOs and DONTs for Baidu SEO
    Master the essentials of Baidu SEO with our guide on the DOs and DON'Ts. Baidu clearly outlines expectations for website owners—understand what to embrace and what to avoid. This article distills our most important learnings, helping you optimize your site effectively and steer clear of common pitfalls.
  • Baidu SEO Article
    Setup of the Baidu Webmaster Tools
    Unlock the full potential of your website with Baidu Webmaster Tools—the most reliable source for organic traffic data on Baidu. Our article explores how to use these tools to gain insights into clicks, keyword performance, crawling issues, and indexation status. Learn to navigate Baidu’s analytics effectively to enhance your SEO strategy.

A Personal Invitation from Kun Tang, Founder and CEO of Jademond Digital

Kun Tang, Founder and CEO

As the Founder and CEO of Jademond Digital, I understand the unique challenges and immense opportunities in the Chinese market. While the competition is indeed tough, our commitment to your success is unwavering. With a blend of German precision and Chinese agility, we’re uniquely positioned to help your brand thrive in mainland China. Let's discuss how we can elevate your SEO strategy and unlock your brand’s full potential.


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