Baidu SEO Research

Baidu SEO Ranking Factors Study 2023/2024: The Latest Data-Driven Research on Baidu Algorithm

Free downloadable study analyzing 10,000 Chinese keywords and 20 Baidu SERP positions — discover what factors actually correlate with rankings, backed by Dragon Metrics and DataForSEO partnership

Jademond Digital released the 2023/2024 Baidu SEO Ranking Factors Study — an original, data-driven analysis of 10,000 Chinese keywords across 20 ranking positions, conducted by Marcus Pentzek (who authored the first Searchmetrics Baidu study in 2020). Partnered with Dragon Metrics for ranking data and DataForSEO for backlink correlation analysis, the study provides actionable benchmarks on what Baidu values: technical factors, content signals, domain authority, and link profiles. Free download available

Questions you might have about the Baidu Ranking Factors Study

Is that the same study as done by Searchmetrics in 2020?: The idea of the study is certainly the same, as the main researcher (Marcus) is the the same person. But we learned from the recent study, created a more balanced keyword set, going deeper in the SERP with 20 instead of only 100 search results, looking deeper into the different factors, …
Where is the Baidu Rankings data from?: We partnered with Dragon Metrics to collect rankings from Baidu for all 10,000 keywords.
Where is the Backlinks data from?: We managed to find two awesome partners for providing data concerning backlinks. DataForSEO just started their BacklinksData tool and it looks awesome and spoiler -> more referring-Domains (and DataForSEO Score) correlate with better rankings on Baidu.