Founder and CEO
Kun is an internet marketing veteran, with 10 years experiences across search, social and mobile marketing in both China and…
Head of Search (SEA & SEO)
Mr. Qing is the Head of Search at Jademond Digital. He oversees all SEO and PPC strategies for our clients.
He eats cookies for breakfast and drinks coffee and link juice all day. His blood is data, his bones are…
Questions you might have about the Study
- Is that the same study as done by Searchmetrics in 2020?The idea of the study is certainly the same, as the main researcher (Marcus) is the the same person. But we learned from the recent study, created a more balanced keyword set, going deeper in the SERP with 20 instead of only 100 search results, looking deeper into the different factors, ...
- Where is the Baidu Rankings data from?We partnered with Dragon Metrics to collect rankings from Baidu for all 10,000 keywords.
- Where is the Backlinks data from?We managed to find two awesome partners for providing data concerning backlinks. DataForSEO just started their BacklinksData tool and it looks awesome and spoiler -> more referring-Domains (and DataForSEO Score) correlate with better rankings on Baidu.
And we partnered with Majestic, because it is a well trusted source for backlink data for many years already - and another spoiler: Majestic's numbers for referring-Domains (and Trust-Flow, and Citation-Flow) do correlate with better rankings on Baidu Organic Search.
- Why do I have to sign up to your newsletter?We put a lot of effort into this study and we want to make sure you get the most out from us. By signing up to our newsletter, we can keep in touch with you and provide you with further insights and let you know when the next China Ranking Factors studies (for Bing China and for Google Hong Kong) are published. But of course you are totally free to sign out of the mailing list as soon you downloaded the study. Mailchimp will make it easy for you.