Baidu SEO
Ranking Factors


Study 2023/2024

Baidu-SEO Ranking Factors Report providing Benchmarks for the Chinese SEO Industry

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Download the study here.

Kun Tang, founder, and CEO of Jademond Digital for Online Marketing in APAC and especially in China

Kun Tang

Founder and CEO
Kun is an Internet Marketing Veteran, with more than 10 years experience across Baidu Search, Social Media Marketing and E-commerce…
Qing He, experienced SEO and PPC specialist for International and Chinese Search Engine Marketing

Qing He

Head of Search (SEA & SEO)
Qing is the Head of Search at Jademond Digital. He oversees all Baidu SEO, Google SEO and Search-Ads strategies for all…
Marcus Pentzek, International and China SEO Expert

Marcus Pentzek

Partner & Director SEO
Ex-Searchmetrics Chief SEO Consultant, +15 years of SEO experience (+10 years in Baidu SEO), strategical Digital Marketing thinker and alsways…

Questions you might have about the Study

  • Is that the same study as done by Searchmetrics in 2020?
    The idea of the study is certainly the same, as the main researcher (Marcus) is the the same person. But we learned from the recent study, created a more balanced keyword set, going deeper in the SERP with 20 instead of only 100 search results, looking deeper into the different factors, ...
  • Where is the Baidu Rankings data from?
    We partnered with Dragon Metrics to collect rankings from Baidu for all 10,000 keywords.
  • Where is the Backlinks data from?
    We managed to find two awesome partners for providing data concerning backlinks. DataForSEO just started their BacklinksData tool and it looks awesome and spoiler -> more referring-Domains (and DataForSEO Score) correlate with better rankings on Baidu.

    And we partnered with Majestic, because it is a well trusted source for backlink data for many years already - and another spoiler: Majestic's numbers for referring-Domains (and Trust-Flow, and Citation-Flow) do correlate with better rankings on Baidu Organic Search.
  • Why do I have to sign up to your newsletter?
    We put a lot of effort into this study and we want to make sure you get the most out from us. By signing up to our newsletter, we can keep in touch with you and provide you with further insights and let you know when the next China Ranking Factors studies (for Bing China and for Google Hong Kong) are published. But of course you are totally free to sign out of the mailing list as soon you downloaded the study. Mailchimp will make it easy for you.

A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

Qing and Marcus have done an incredible job with this study, providing new benchmarks for all our Baidu SEO specialists. This report is an invaluable resource of in-depth information on what Baidu values when analyzing websites. We are happy to contribute this not only to our clients, but to the greater China SEO industry. If you have any problems downoading the report, please let us know. And if you are interested in working with us, please send us a message using the form next to my message.