Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips abroad. This year in May, Xiaohongshu just raised $300 million from Alibaba Group in its series D round. People began to compare Xiaohongshu with Weibo, who also receives funding from Alibaba Group. […]
Tag: <span>content marketing</span>
Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have been 100 million registered individual accounts on Zhihu. Its daily active users exceeds 26 million, making it a notable marketing channel in the eyes of online marketers’. On Sep. 20th, 2017, Zhihu […]