Looking to attend a digital marketing event in China in 2025? You’ve picked an exciting time. China’s digital marketing industry is changing rapidly, with platforms like WeChat, Douyin, and others transforming how brands connect with consumers. For digital marketers or business leaders looking to explore China’s marketing strategies and connect with leading digital innovators, here’s your guide to 2025’s must-attend marketing events.
Quick Take: Key Events for Your Calendar
- CCEE Cross-Border E-Commerce Expo (February 24-26) – Major cross-border e-commerce exhibition
- China Cross-Border E-Commerce Trade Expo (March 20-22) – Focus on global trade expansion
- DMES 2025 Shanghai (March 27-28) – Premier e-commerce innovation summit
- JINGdigital’s B2B Go-Global Marketing Forum (March 27-28) – Helping B2B companies expand globally
- DigiMarCon Shanghai (July 18-19) – Largest digital marketing conference series globally
- Shenzhen Cross-border E-commerce Exhibition (September 17-19) – Industry insights and networking
- Shenzhen SEO Conference (September 18-21) – Connecting Top SEO Minds from China to the World
Why These Events Matter More Than You Think
Let me be honest: digging through the internet to find digital marketing events in China is exhausting. That’s why I created this guide—to give you one reliable source with accurate dates, locations, and real insights.
The reality is these events matter more than you think. The digital marketing scene in China moves incredibly quickly, and there’s only so much you can learn from reading WeChat articles or watching webinars. Nothing compares to being in a room with like-minded people who are already testing the strategies you’re just hearing about. If you’re serious about digital marketing in China, these are the events you can’t afford to miss.
CCEE Cross-Border E-commerce Expo
February 24-26, Shenzhen Register here!
The 2025 CCEE Cross-Border E-commerce Expo (2025 CCEE雨果跨境展暨全球平台资源大会) offers valuable knowledge for brand globalization and cross-border strategies from China’s perspective. With 50+ global e-commerce platforms, 1,000+ exhibitors, and 30,000+ professionals, this 3-day event is a networking opportunity for professionals interested in China’s e-commerce landscape.
Key Focus Areas:
- Amazon strategies
- TikTok Shop optimization
- Regional market insights (Russia, Southeast Asia, Europe, US)
- Temu expansion strategies
Unique Value: While not exclusively a digital marketing event, CCEE Cross-Border E-commerce Expo offers deep insights into cross-border trends and marketing strategies.
ChuHaiWang China Cross-Border E-Commerce Trade Expo
March 20-22, Shenzhen Register here!
ChuHaiWang China Cross-Border E-Commerce Trade Expo (第四届CHWE出海网全球跨境电商展) aims to bridge China’s supply chains with global consumer demand. With a focus on multichannel marketing strategies, industry collaboration, and networking, this conference will provide eye-opening experiences for marketers in cross-border e-commerce.
Best For:
- B2C and DTC businesses
- Cross-border professionals
- Procurement teams
- Digital marketers focused on global expansion
JINGdigital’s B2B Go-Global Marketing Forum
March 12, Shenzhen Register here!
With a focus on helping Chinese B2B companies navigate global expansion in the digital era, this event will bring together business leaders, marketing professionals, and industry experts to share insights and strategies for high-quality international growth. If you’re unable to attend on-site, consider registering for online access to the summit.
Focus Areas:
- Case studies
- AI-powered solutions
- Market entry guidance
- Networking
DMES 2025
March 27-28, Shanghai Register here!
The China Digital Marketing and E-commerce Innovation Summit (DMES) brings together industry leaders to tackle China’s changing consumer landscape. The event will have expert speakers and top professionals sharing the newest trends in Chinese e-commerce operations. Industry experts will discuss hot topics such as generative AI in e-commerce. This bilingual event (English and Chinese) is perfect for executives looking to stay competitive in China’s advancing digital economy.
Target Audience:
- C-level executives (CEO, CMO, COO)
- Marketing Directors
- Digital Marketing leaders
- Business Development heads
What Makes It Special: DMES focuses specifically on innovation in China’s digital marketing and e-commerce space, making it invaluable for brands serious about the Chinese market.
DigiMarCon North Asia
July 18-19, Shanghai Register here!
DigiMarCon isn’t just another conference – it’s the largest digital marketing event series globally, and the Shanghai edition provides keynotes, case studies, strategy sessions, and networking opportunities. You can even join it online!
Why Attend:
- Gain insights from top digital marketing, media, and advertising experts
- Discover emerging trends, cutting-edge technologies, and best practices for your marketing strategies
- Network with thought leaders, peers, and potential business partners in the international and Chinese marketing industry.
Perfect For: Digital executives, marketing professionals, entrepreneurs, and anyone looking to understand China’s digital ecosystem deeply.
Shenzhen Cross-border E-commerce Exhibition
September 17-19, Shenzhen Register here!
With 1,000+ exhibitors from various countries, this event offers the latest developments in cross-border e-commerce and marketing strategies. While not exclusively focused on marketing, this event still offers plenty of relevant takeaways if you’re in the digital marketing space. What’s more, it’s a great opportunity to network with professionals in your specific field.
Focus Areas:
- Industry trends and policies
- Marketing strategies
- Support services
- Investment opportunities
Shenzhen SEO Conference
September 18-21, Shenzhen Register here!
The Shenzhen SEO Conference is China’s premier event focused exclusively on search engine optimization and organic growth strategies. Bringing together global SEO experts, digital marketers, and growth hackers, this 2-day event dives deep into the latest tactics, tools, and algorithm updates shaping the search landscape. With keynotes, hands-on workshops, and real-world case studies, it’s the go-to event for professionals aiming to scale their traffic and rankings in China and abroad.
Key Topics:
- Google SEO and algorithm trends
- Baidu and China-specific search strategies
- AI-powered content creation
- Technical SEO and site architecture
- Link-building in 2025
Notable Speakers:
- Gary Illyes: Analyst on the Google Search team
- Aleyda Solis: International SEO Consultant, Founder at Orainti
- Zac: Author of a best-selling Chinese SEO book
- Natalia Witczyk, International SEO Consultant, Founder at Mosquita Digital
- Marcus Pentzek, International SEO Consultant, China SEO Specialist, Partner at Jademond Digital
Why Attend: Whether you’re running a global e-commerce brand or managing content in China’s unique ecosystem, this conference offers practical insights and networking tailored for serious SEO practitioners.
Practical Tips for Attendees
Before the Event:
- Check for early-bird discounts (some are even free!)
- Book accommodation near the venue
- Download WeChat and set up your account
During the Event:
- Bring plenty of business cards
- Use translation apps or hire an interpreter if needed
- Take advantage of networking sessions
FAQ
Q: What are the typical costs for these events?
A: Costs can vary greatly depending on the event. However, some events, like CCEE Cross-Border E-commerce Expo, may be free, so it’s important to double-check event details and pricing before registering.
Q: Do I need a translator?
A: Major events like DigiMarCon are conducted in English. For others, having a translator can be valuable, especially for networking.
Q: Which city should I prioritize?
A: Shanghai events tend to focus on digital marketing strategy, while Shenzhen events emphasize e-commerce and cross-border trade.
Looking Ahead
Remember, who you know in China’s digital marketing industry is often just as important as what you know. These events are your gateway to both.
These digital marketing conferences offer learning opportunities and chances to build positive relationships in China’s digital market. Start planning your 2025 conference calendar now – the earlier, the better! Author’s Note: Attending a digital marketing event with a Baidu SEO focus? Don’t miss out on this Step-by-Step Baidu SEO guide to stand out in China’s competitive digital market—your future self (and search rankings) will thank you!
About the author: Oliver Asante is an SEO enthusiast who is interested in helping Chinese brands expand their reach internationally. He takes a data-driven approach, staying on top of industry trends to create strategies that drive long-term success in an increasingly competitive online space. Fluent in Chinese, English, and Indonesian, he brings a global perspective to digital marketing, helping Chinese businesses connect with diverse audiences in a meaningful way.