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Advanced Guide to Toutiao Advertising

To marketers and ad managers with China being their target market, Bytedance apps, particularly Toutiao and Douyin, are growing to be the most…
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Bilibili Logo Gen Z

Comprehensive Field Practices of Bilibili Marketing

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its…
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Red vs Wechat store 2

Social E-commerce Platforms Comparison—-Little Red Book vs. WeChat Mini-program

When it comes to social e-commerce, the first thing that comes to Chinese people’s mind is WeiShang (WeChat Business), the people who sells…
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101 on Little Red Book the cross-border eCommerce App in China

Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips…
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Wechat Is Becoming A Giant With New Search Revamp

On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search…
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Zhihu Marketing from Jademond

Chinese Content Marketing On Zhihu? You Need To Get “Serious”

Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have…
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did Baidu have ambitions to expand its reach to other Asian markets?

Exploring Asia with Baidu’s Smart Speakers

In smart technology, Baidu, a titan in Chinese search engines, is making a formidable entrance with its inaugural smart speaker, the "Raven H".…
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Coupons (红包)- small promotional instrument for making your Taobao shop big.

How to use promotional instruments for increasing new shop’s credibility and shop’s rank? When you open a brand-new Taobao shop, you might face…
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How to Promote a Brand New Shop on Taobao?

Two weeks ago, we released a post about how to set up your Taobao Shop. If you have followed the guide and managed…
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How to set up your Taobao shop: A Step-by-Step Guide. Part 1.

Last time we looked into Taobao and Tmall, their purpose and differences. Now we will go through the step-by-step procedure of opening a…
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China E-Commerce 101: Taobao and Tmall. Part 1.

Welcome to Taobao. People say that there’s a special place for everything. Yes, there is, and it’s called Taobao Market place. Taobao Marketplace…
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Baidu Structured Data Submission to Generate Rich Snippet

Baidu Webmaster Tools launched Structured Data Submission feature, the Schema.org counterpart of Baidu in July 2013, which means to improve the user experience…
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