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search in china

How does Baidu view and handle international content versus local Chinese content?

Baidu, as the leading web search engine in China, presents a unique landscape shaped by cultural, linguistic, and regulatory factors. This article will…
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brand names in china

Crafting and creating Chinese Brand Names for Global Companies

The name of a company is a fundamental aspect of its brand identity, ubiquitous in every aspect of its presence, from Google searches…
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WeChat's Impact on Baidu SEO

What is WeChat’s Impact on Baidu SEO?

The role of Social Signals remains a topic of hot debate among digital marketers and SEO enthusiasts. While the consensus leans towards the…
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baidu seo versus google seo

What are the key differences between Baidu SEO and Google SEO?

When we talk about the giants of the search engine world, two names invariably dominate the conversation: Google and Baidu. It's like comparing…
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Importance of the Chinese Langugae for Baidu SEO

How important is the Chinese language for Baidu SEO?

Language is not just a medium of communication but a pivotal tool in International SEO (iSEO), particularly when it comes to navigating the…
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chinese TLDs on Baidu

List of TLDs / Top-Level-Domains in China

In the vast expanse of the internet, each country puts its own unique stamp on web addresses with what we call Top-Level Domains…
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What is SEO? And why does it need such an article?

When was the last time you tried explaining your job to someone and received a confused stare in return? For me, it was…
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How Luxury Brands could Harness the Power of the Dragon for Chinese New Year 2024

As the Year of the Wood Dragon dawns, brands worldwide are igniting their Chinese New Year campaigns. These efforts, aligning with the Lunar…
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european business-delegetion to huangpu-guangzhou china

European/German Business Delegation Journey to Huangpu, Guangzhou 2023

Welcome to my chronicle of an extraordinary journey to the heart of innovation and technological prowess in China – the Huangpu District in…
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Differences between the 2020 Searchmetrics and the 2023/2024 Jademond Baidu Ranking Factors Studies

SEO practitioners working on SEO for Baidu often use tactics and principles based on their experience with SEO for Google peppered with opinions…
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German Digital Marketing Landscape

Anchored in the heart of Europe, Germany houses an impressive population of approximately 83 million individuals. This diverse tapestry of people, stretching from…
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japan-digital-marketing-online-landscape

Japanese Digital Marketing Landscape

This article is a collaborative effort between Marcus Pentzek and Issey Morita, a Japan-based marketing freelancer. With a rich professional background in food…
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online marketing landscape korea

Korean Digital Marketing Landscape

This article was co-authored by Marcus Pentzek and HoGeon Kim. Based in South Korea, HoGeon is an SEO Specialist, Korean Digital specialist and…
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online marketing landscape in India

Indian Digital Marketing Landscape

This article was co-authored by Marcus Pentzek and Shakil Thasariya. Based in India, Shakil is an SEO specialist and content strategist who assists clients with…
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keywords search demand curve for China longtail keywords

The Power of Chinese Long-Tail Keywords

What are Keywords? When we dive into the world of SEO, keywords become our trusty companions. But what exactly are these elusive creatures?…
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