Author Archives: Marcus Pentzek

Differences between the 2020 Searchmetrics and the 2023/2024 Jademond Baidu Ranking Factors Studies

SEO practitioners working on SEO for Baidu often use tactics and principles based on their experience with SEO for Google peppered with opinions…
Continue reading
the world's first AI co-authored SEO Tech Scifi Thriller

Premiere: SEO Tech Thriller (free PDF Download)

The Helix Protocol - Intrigue in the SEO Underworld An AI-Penned SEO Tech Thriller Authored by OpenAI’s ChatGPT 4, Supervised by Marcus Pentzek…
Continue reading
Baidu Webmaster Tools Setup Step by Step

How to Set Up Your Webmaster Tools Step-By-Step in 2024

(First published October 2023, Last Updated: February 2024) Welcome to the world of Baidu, China’s leading search engine with over 550 million active…
Continue reading
title tags optimization for Baidu SEO

Optimizing Page Titles for Baidu SEO

Creating the ideal page title for Chinese websites on Baidu requires a nuanced understanding of Baidu’s unique handling of title tag lengths and…
Continue reading
ICP and China Hosting Myths

Myths and Truth about ICP License and Website Hosting in China

This morning, I engaged in a crucial discussion with a fellow online marketer from Guangzhou, who was confronting a storm of misleading advice…
Continue reading