Author Archives: Marcus Pentzek

Differences between the 2020 Searchmetrics and the 2023/2024 Jademond Baidu Ranking Factors Studies

SEO practitioners working on SEO for Baidu often use tactics and principles based on their experience with SEO for Google peppered with opinions…
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title tags optimization for Baidu SEO

Optimizing Page Titles for Baidu SEO

Creating the ideal page title for Chinese websites on Baidu requires a nuanced understanding of Baidu’s unique handling of title tag lengths and…
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ICP and China Hosting Myths

Myths and Truth about ICP License and Website Hosting in China

This morning, I engaged in a crucial discussion with a fellow online marketer from Guangzhou, who was confronting a storm of misleading advice…
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consumer rights and expectations in china

Navigating Compliance and Consumer Trust in China

In the Chinese market, brand reputation, and consumer expectations is not just a challenge—it's a necessity for success. The stakes are high, as…
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baidu webmaster tools search performance / search analysis

Baidu Search Performance Analysis

The "Traffic and Keywords" section of Baidu Webmaster Tools offers a window into this world, mirroring the Search Analysis feature in Google Search…
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