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Author Archives:
Marcus Pentzek
How does Baidu view and handle international content versus local Chinese content?
By
Marcus Pentzek
2024-01-28
Baidu, as the leading web search engine in China, presents a unique landscape shaped by cultural, linguistic, and regulatory factors. This article will…
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Crafting and creating Chinese Brand Names for Global Companies
By
Marcus Pentzek
2024-01-28
The name of a company is a fundamental aspect of its brand identity, ubiquitous in every aspect of its presence, from Google searches…
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What is WeChat’s Impact on Baidu SEO?
By
Marcus Pentzek
2024-01-25
The role of Social Signals remains a topic of hot debate among digital marketers and SEO enthusiasts. While the consensus leans towards the…
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What are the key differences between Baidu SEO and Google SEO?
By
Marcus Pentzek
2024-01-23
When we talk about the giants of the search engine world, two names invariably dominate the conversation: Google and Baidu. It's like comparing…
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