Author Archives: Marcus Pentzek

search in china

How does Baidu view and handle international content versus local Chinese content?

Baidu, as the leading web search engine in China, presents a unique landscape shaped by cultural, linguistic, and regulatory factors. This article will…
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brand names in china

Crafting and creating Chinese Brand Names for Global Companies

The name of a company is a fundamental aspect of its brand identity, ubiquitous in every aspect of its presence, from Google searches…
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WeChat's Impact on Baidu SEO

What is WeChat’s Impact on Baidu SEO?

The role of Social Signals remains a topic of hot debate among digital marketers and SEO enthusiasts. While the consensus leans towards the…
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baidu seo versus google seo

What are the key differences between Baidu SEO and Google SEO?

When we talk about the giants of the search engine world, two names invariably dominate the conversation: Google and Baidu. It's like comparing…
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