Author Archives: Marcus Pentzek

Importance of the Chinese Langugae for Baidu SEO

How important is the Chinese language for Baidu SEO?

Language is not just a medium of communication but a pivotal tool in International SEO (iSEO), particularly when it comes to navigating the…
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chinese TLDs on Baidu

List of TLDs / Top-Level-Domains in China

In the vast expanse of the internet, each country puts its own unique stamp on web addresses with what we call Top-Level Domains…
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What is SEO? And why does it need such an article?

When was the last time you tried explaining your job to someone and received a confused stare in return? For me, it was…
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How Luxury Brands could Harness the Power of the Dragon for Chinese New Year 2024

As the Year of the Wood Dragon dawns, brands worldwide are igniting their Chinese New Year campaigns. These efforts, aligning with the Lunar…
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