China Marketing Guides

Choosing how to market in China is harder than it looks. Much of the information is in Chinese, many promises are hard to verify, and the platforms work differently from those in other markets. These guides help international companies make those decisions with confidence.

Each guide explains how a channel works for foreign companies and what good work looks like. It also covers the questions to ask any provider, and the red, yellow and green flags to watch for. Where relevant, it ends with an alphabetical directory of providers. The guides are reviewed regularly and state only facts that can be checked.

Disclosure: Jademond Digital publishes these guides and offers several of the services they cover. Jademond appears in the provider directories under the same rules as every other provider. No provider paid to appear.