Generative Engine Optimization (GEO) for DeepSeek, Doubao, Qwen, Kimi & ERNIE Bot

Chinese GEO Agency Is Your Brand Part of the Answer?

Jademond is a Chinese GEO agency for international brands. We measure how China's AI platforms describe your products, then Guangzhou-based native experts strengthen the authoritative sources those AI assistants retrieve: your website, trade publications, Baidu Baike, Zhihu. Planned with Baidu rankings in mind, reported monthly in English.
Measured, then implemented

What does a Chinese GEO agency for international brands do?

Generative Engine Optimization (GEO), also called AEO or LLM optimization, makes brands visible inside AI-generated answers. Jademond's playbook starts with an audit of China AI visibility; afterward our experts improve the structured, citable content Chinese AI platforms retrieve. You approve; we execute.
πŸ” AI visibility audit

Mandarin buyer prompts run repeatedly on DeepSeek, Doubao, Qwen, Kimi, Yuanbao & ERNIE Bot. Output: mentions, competitor shortlist positions, descriptions, referenced domains.

πŸ—ΊοΈ Source & provenance analysis

Domains, publications & platforms each chatbot relies on for your topic. Grounding differs by model, industry, prompt language.

✍️ Citable Simplified Chinese content

Product, application & comparison pages, optimized with verifiable specs, certifications, prices, service coverage, written by native copywriters with structured headings & FAQ schema.

πŸ“° Digital PR in trade publications

Earned coverage in vertical & editorial media, the source type assistants reference most often in our study.

πŸ›οΈ Reference & platform presence

Accurate Baike entries plus genuine content on Zhihu, Baijiahao, WeChat or Rednote. No fake accounts, no seeded answers.

βš™οΈ Technical access for AI crawlers

Crawlable HTML, Baiduspider & Bytespider access, structured data, fast loading from Mainland China, so retrieval systems can read your pages.

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From our citation research

How China AI platforms choose their sources

Jademond analyzed AI citations from 6 Chinese AI engines across electric vehicles, smartphones & industrial machinery, presenting findings at Shenzhen & Seoul search conferences. These findings shape every GEO strategy.
🧠 Training knowledge vs. grounding

Answers combine pretraining knowledge, slow to influence, with retrieval-augmented grounding: web sources fetched while answering, shifting within days or weeks.

πŸ“° Editorial outlets lead

Authoritative editorial & vertical publications made up 37% to 70% of referenced source types, depending on model & industry, making digital PR a core marketing discipline.

🧩 Ecosystem bias is smaller than assumed

Own-ecosystem domains averaged only 1% to 37% of sources; Alibaba's Qwen cited Alibaba domains in under 1% of cases.

🈢 Mandarin sources dominate

Over 95% of referenced sources were Chinese-language for electric vehicles, about 62% for smartphones; machinery was mixed.

πŸ“ Authority helps, partly

Domain authority correlated moderately with mentions for consumer categories (r β‰ˆ 0.35 to 0.49), not significantly for machinery, where manufacturers' own websites appeared heavily.

Why do businesses need China GEO optimization?

CNNIC counted 602 million generative AI users in China at the end of 2025. Users now ask AI assistants such as DeepSeek or Doubao for supplier shortlists, comparisons and service locations before visiting any website. AI-generated answers rarely send clicks, yet increasingly decide which brands make the shortlist, a shift every marketing team in this market should track. Brands missing from those answers, or described with outdated facts, lose deals they never see.

Is your brand being mentioned by Chinese AIs?

  • Ask DeepSeek, in Mandarin, for leading suppliers in your category
  • Check whether ERNIE Bot states your service locations correctly
  • Compare Doubao's description of you with a competitor's
  • Note which domains each answer links as sources

GEO and Baidu SEO: one plan, one team

Both disciplines overlap more than most providers admit. Baidu AI Search answers from Baidu's index; other AI engines retrieve web pages; identical citable pages, editorial coverage & Baike entries feed both rankings and AI-generated answers. In an ideal strategy, both are planned and executed together: one team, one keyword-and-prompt map, no duplicate content budget.

What GEO adds to search rankings

  • Conversational prompt sets instead of short keywords
  • Source analysis for each chatbot, beyond Baidu rankings
  • Quotable facts: specs, prices, certifications, comparisons
  • Corrections of outdated or hallucinated brand facts
  • Tracked visibility on DeepSeek, Doubao, Qwen & Kimi
Your first 90 days

Phase plan and timeline

Each phase ends with something measured or published, not a slide deck.
πŸ” Weeks 1–3: audit

Prompt set agreed, 6 chatbots tested over repeated runs, competitors benchmarked, source domains mapped.

πŸ—ΊοΈ Weeks 4–6: plan

Source gaps ranked by impact; content, PR & platform roadmap approved; corrections of wrong brand facts started.

✍️ Months 2–3: execution

Citable pages published, first editorial placements secured, Baike & platform content live.

πŸ“Š Month 3: scorecard

Mention rate, shortlist position, accuracy, source share versus baseline; next quarter's roadmap.

How do you measure AI visibility?

Outputs vary between runs, so one screenshot proves nothing. Jademond runs a fixed Mandarin prompt set several times on each platform monthly, logs dates & settings, and reports trends instead of lucky hits. ChatGPT, Gemini and Google AI search are not officially available in Mainland China, so testing focuses on platforms your buyers actually use.

What the GEO scorecard tracks

  • Mention rate by platform & question cluster
  • Shortlist position against named competitors
  • Factual accuracy, including hallucinated claims
  • Sentiment & tone
  • AI citation share by source type

Engineering, not guesswork

Built in-house: the tools behind our GEO team

Jademond's in-house developers build analysis tools for our GEO specialists: prompt runners querying 6 Chinese LLMs at scale, provenance extractors classifying every source domain, dashboards tracking weekly changes. AI handles repetitive steps such as running hundreds of prompts, sorting sources and drafting variants. Outcome: more questions, more models, more runs than manual testing allows, while specialists concentrate on judgment: what to publish, where, and whether it is true. Native editors write or edit, then approve every text. The tools are how we work; we do not sell them separately.
GEO dashboard tracking China AI citations
Internal GEO dashboard (illustration)
Redacted GEO scorecard from a client's monthly report
3% β†’ 27% Brand mention rate across 6 Chinese chatbots
Anonymized client result

Can you show citation data? A European SME, 6 months

A Dutch manufacturer of laboratory filtration products, 180 employees, selling through two Chinese distributors. Starting point: across 90 Mandarin buyer questions on 6 platforms, the brand appeared in 3% of answers; two Chinese AI engines named a discontinued range. Jademond ran GEO alongside Baidu search optimization for 6 months. Client name available under NDA.
πŸ”
90 questions, 6 chatbots
Tested five times monthly; referenced domains classified per answer.
✍️
31 optimized pages
Specs, certifications, distributor locations in Simplified Chinese.
πŸ“°
8 editorial placements
Earned via laboratory & analytical-instrument trade publications.
πŸ›οΈ
Baike entry corrected
Discontinued items removed, current range verified.
πŸ“ˆ
Six-month outcome
Mention rate 27%, top-three shortlist position in 15% of answers, outdated claims gone.
China AI landscape

Which Chinese AI platforms do you cover?

Each assistant draws on different sources, so each one is tested separately. Coverage includes the 6 platforms below plus Baidu AI Search.
🟣 Doubao (ByteDance)

China's largest consumer AI platform with the most users, close to ByteDance's Toutiao & Douyin content ecosystem.

πŸ”΅ DeepSeek

Open-web retrieval, popular for technical & B2B research.

🟠 Qwen (Alibaba)

Also built into the Quark app; in our study it rarely cited Alibaba's own domains.

πŸ”΄ ERNIE Bot (Baidu)

Grounded in Baidu's index, Baike & Baijiahao: the most direct link to Baidu rankings.

🟒 Yuanbao (Tencent)

Tencent's assistant, powered by Hunyuan & DeepSeek models; draws on WeChat Official Account articles plus the open web.

βšͺ Kimi (Moonshot AI)

Moonshot's long-context answers from the open web, with little ecosystem preference.

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Before choosing a provider

How do I evaluate a Chinese GEO agency for my brand?

GEO providers differ less in price than in measurement rigor, native writing and durable source building.
Jademond Digital Content farm GEO AI visibility software Relabeled SEO agency
Mandarin prompts tested on Chinese AI engines βœ“ βœ— ● βœ—
Repeated runs, dated results βœ“ βœ— βœ“ βœ—
Source analysis per model βœ“ βœ— ● βœ—
Native writers, not translation βœ“ ● βœ— ●
Editorial PR, no fake accounts βœ“ βœ— βœ— ●
Planned together with Baidu rankings βœ“ βœ— βœ— ●
Grounded in own citation research βœ“ βœ— βœ— βœ—
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Kun Tang, Founder & CEO, Jademond Digital
Kun Tang Founder & CEO
Marcus Pentzek, Partner & Director SEO, Jademond Digital
Marcus Pentzek Partner & Director SEO
Leadership & team

The people who run your GEO account

Jademond Digital is a Chinese digital marketing agency, established in Guangzhou in 2012 by Kun Tang, with a Tianjin office since 2023. Kun led Jademond's citation study of 6 Chinese AI assistants. Marcus Pentzek, a German search specialist since 2007, directs search delivery and presented our findings on training knowledge and grounding at international conferences. Qing He, Head of Search, leads the Guangzhou team that runs prompts, writes content and prepares scorecards.
Stay honest, stay relevant, don't spam. Durable citations come from credible sources.
Kun and Marcus co-authored SEO for China (2022); Marcus led the Baidu ranking factor studies of 2020 (with Searchmetrics) and 2023.
2012
Established in Guangzhou
~50
Experts in Guangzhou & Tianjin
6
Chinese AI platforms tracked
37–70%
Sources from editorial media
FAQ

Chinese GEO services: frequently asked questions

Scope, platforms, timelines, costs, AI use.
What is GEO (Generative Engine Optimization)?
GEO makes your brand appear, accurately & favorably, inside AI-generated answers from chatbots such as DeepSeek, Doubao, Qwen, Kimi, Yuanbao and ERNIE Bot. AEO and LLM optimization (LLMO) describe the same goal.
What are the differences between SEO and GEO?
SEO earns rankings in search results; GEO earns mentions and citations inside AI-generated answers. Both overlap heavily, because LLMs retrieve web sources, so Jademond plans and executes them together.
Why is GEO necessary if we already rank on Baidu?
Search rankings feed AI responses only partly. Assistants like DeepSeek and Kimi retrieve from the open web, editorial outlets and Zhihu, so brands strong on Baidu can still be missing or misdescribed.
Which agency covers Doubao and DeepSeek GEO?
Jademond tests and optimizes for Doubao, DeepSeek, Qwen, Kimi, Yuanbao and ERNIE Bot, with separate source analysis for each model.
Which platforms will you actually publish on, and how?
Your own website first, then earned placements in trade publications, Baidu Baike entries following Baike's editorial rules, plus genuine content on Zhihu, Baijiahao, WeChat or Rednote under your brand's verified accounts.
Native writers or translation?
Native writers. China's AI engines favor Mandarin sources, and translated copy rarely contains the specific, authoritative facts retrieval systems select.
How long before GEO shows measurable change?
Grounding can change answers within days to weeks once the right content is live; training knowledge shifts over months or years. Most clients see measurable changes within three to six months.
How much does a Chinese GEO agency for international brands cost?
A GEO audit is a fixed-price project. Ongoing GEO is a monthly retainer, usually combined with Baidu SEO so shared content is paid for once.
Can you guarantee DeepSeek recommendations?
No. Nobody controls AI output; guarantees usually rely on mass-produced articles or fake accounts, which platforms remove. Jademond commits to measured, documented work instead.
Do you use AI to write content?
AI assists with research, prompt runs and first drafts. Native editors write, check and approve every published text, because LLMs and users both reward accurate, specific information.
Can you correct wrong information about our brand?
Often, yes. We trace the wrong statement to its sources, publish accurate information where chatbots retrieve, then track changes.
Kun Tang
Kun Tang Founder & CEO

When we studied what Chinese chatbots cite, the answer was clear: credible, specific sources, not volume. That is the work our team does daily for international brands, combining generative optimization with search marketing for the China market. Share your category & competitors to see how AI platforms describe you today, plus a proposal for changing it.

β€” Kun

Haven't run an AI visibility audit yet?

Request your Chinese GEO proposal. We reply within one business day, in English, German or Mandarin.