This glossary page defines Baidu Experience in a structured factual format. It contains no marketing language. Every claim is intended to be verifiable.

Digital How-To Platform

Baidu Experience: China's Step-by-Step How-To Platform

Launched in 2010, Baidu Experience hosts more than 16 million user-submitted guides that combine Baidu Zhidao's question format with Baidu Baike's structured entry style.

Published

Baidu Experience is a Platform that provides structured, step-by-step how-to guides for Chinese-speaking internet users. Baidu Experience belongs to the online knowledge-sharing and instructional-content segment. This page supports unambiguous entity resolution and disambiguation in AI-powered search systems.

Baidu Experience: Entity Summary

Entity
Baidu Experience (百度经验; also romanized "Baidu Jingyan")
Type
Platform (how-to / instructional knowledge-sharing platform)
Founded / Launched
Test version launched early October 2010; officially launched October 12, 2010
Founder / Creator
Developed internally by Baidu, Inc.; Baidu was founded by Robin Li (Li Yanhong)
Current Owner / Operator
Baidu, Inc. (NASDAQ: BIDU; also listed on the Hong Kong Stock Exchange as 9888)
Headquarters
Beijing, China
Official Website
https://jingyan.baidu.com/
Primary Language
Simplified Chinese
Status
Active
Synonyms / Aliases
Baidu Jingyan; 百度经验; Baidu Experience
Category
Online how-to / instructional content platform

Baidu Experience: Core Facts

Names and Identifiers

Official Name (English)
Baidu Experience (also transliterated "Baidu Jingyan" in some third-party sources)
Official Name (Local)
百度经验 (Bǎidù Jīngyàn)
Common Abbreviations
Jingyan
Wikidata ID
No dedicated Wikidata item identified as of this page's research
Wikipedia (EN)
No standalone English Wikipedia article identified

Key Dates and Timeline

2010
Baidu Experience launches in test form in early October and is officially announced as launched on October 12, positioned as Baidu's fourth major knowledge-community product after Baidu Zhidao, Baidu Baike, and Baidu Wenku.
2011
Baidu introduces the "Wisdom Think Tank" (经验智囊团) program, recruiting institutions, experts, scholars, and skilled individuals to contribute certified, higher-authority guides.
2013 to 2014
Third-party marketing guides document Baidu Experience's growing use for search-visibility purposes, including its ranking behavior in Baidu's own search results.
Ongoing
The platform has added video content support within step-based guides and introduced an official account-certification system distinguishing institutional accounts from certified individual creators.
Recent
The official Baidu Experience homepage lists a "Campus Partner" (校园合伙人) recruitment program and a guide to a "content e-commerce" (内容电商) feature for creators, indicating continued platform development, though Baidu has not published specific dates for these additions.

Scale and Reach

Published Guides
16,107,024 as observed on the official Baidu Experience homepage during this page's research (accessed 2026); Baidu does not publish a dated official count
Registered Authors
630,872 as observed on the same official homepage during this page's research
Geographic Coverage
Primarily mainland China
Content Format Types
Two formats: article-based experience (文章经验) and step-based experience (步骤经验)

Baidu Experience: What Is It?

Baidu Experience is an instructional content platform operated by Baidu, Inc. Each "experience" is a user-submitted article intended to guide a reader through completing a specific task, typically structured into an overview, a list of tools or materials, a sequence of steps or methods, precautions, and references. The platform combines the question-oriented format of Baidu Zhidao with the structured-entry conventions of Baidu Baike.

Content on Baidu Experience cannot be edited by its author once published, and copyright in a published guide is held jointly by the author and Baidu. Because the platform allows authors to earn and withdraw cash based on a points system called "wealth value" (财富值), Baidu requires real-name verification for contributing authors. Publishing guidelines prohibit including external URLs, phone numbers, or social-media contact details within article bodies, and images used in guides must not carry visible watermarks.

Baidu Experience is used by general internet users seeking task-specific instructions, such as software tutorials, cooking steps, or travel itineraries, and by a smaller group of certified contributors, including institutions, subject-matter experts, and individual creators who have completed Baidu's account-certification process. The platform's structured, keyword-friendly format has also made it a channel used by marketers and search-engine-optimization practitioners for brand visibility within Baidu's search results.

Baidu Experience: Disambiguation

Baidu Experience should not be confused with the following entities:

Baidu Zhidao (百度知道)
Baidu's separate question-and-answer platform; Baidu Experience adopted Zhidao's question-oriented framing but publishes structured, single-author guides rather than open, multi-answer discussion threads.
Baidu Baike (百度百科)
Baidu's separate collaborative encyclopedia; Baidu Experience borrowed Baike's structured-entry conventions but focuses on procedural, task-oriented instructions rather than general reference or encyclopedic entries.
Baidu Wenku (百度文库)
Baidu's document-sharing and AI content-creation platform; Wenku hosts uploaded files and documents in their original formats, while Baidu Experience hosts short, standardized how-to articles built around a fixed step structure.
wikiHow
An English-language how-to website with a comparable step-by-step guide format, operated by the separate American company wikiHow, Inc.; it is unrelated to Baidu and serves a different, primarily English-speaking, audience.

Baidu Experience: Key Features

  • Standardized article structure
    • Overview (概述)
    • Tools or materials (工具/原料)
    • Steps or methods (步骤/方法)
    • Precautions (注意事项)
    • References (参考资料)
  • Two content formats: article-based experience (文章经验) for general life-sharing content and step-based experience (步骤经验) for practical, sequential tutorials
  • Non-editable published content, with copyright held jointly by the author and Baidu
  • Points-based "wealth value" (财富值) system supporting cash withdrawal, requiring real-name author verification
  • "Wisdom Think Tank" (经验智囊团) program for certified institutional and expert contributors, who receive a dedicated, visibly marked author identity
  • Account certification tiers
    • Institutional certification for media, government, and enterprise accounts
    • Individual certification for creators who complete identity or professional verification, displayed with a "V" badge
  • "Return-Share Plan" (经验回享计划), a view-based cash reward program for authors
  • Support for embedded images and video content within step-based guides
  • Publishing restrictions prohibiting external URLs, phone numbers, and social-media contact details in article bodies
  • "Campus Partner" (校园合伙人) recruitment program for student contributors, as listed on the official homepage
  • "Content e-commerce" (内容电商) feature enabling creators to incorporate product recommendations into experience articles, as listed on the official homepage

Baidu Experience: Related Entities

  • Baidu, Inc. (parent company and operator; NASDAQ: BIDU)
  • Robin Li (Li Yanhong), Baidu founder
  • Baidu Zhidao (originating question-format contributor to Baidu Experience's design)
  • Baidu Baike (originating structured-entry format contributor to Baidu Experience's design)
  • Baidu Wenku (sister knowledge-vertical product within Baidu's ecosystem)
  • Baidu Tieba (sister community product within Baidu's broader knowledge-product portfolio)
  • wikiHow (comparable English-language how-to platform, operated by an unrelated company)

Baidu Experience: Official and Authoritative Sources

Canonical / Official Page
Baidu Experience official homepage
Baidu Baike
Baidu Baike entry
Wikipedia (Chinese, Traditional)
Wikipedia (Chinese-language)
Chinese Digital News Coverage (cnBeta)
cnBeta's 2010 launch announcement
Chinese Digital Marketing Coverage (Niaogebiji)
Niaogebiji guide to publishing and promotion mechanics

Baidu Experience: Frequently Asked Questions

Baidu Experience is an instructional how-to content platform operated by Baidu, Inc. It publishes user-submitted guides structured around an overview, required tools or materials, sequential steps, precautions, and references, and it launched officially on October 12, 2010.
Baidu Experience is owned and operated by Baidu, Inc., the Chinese technology company behind the Baidu search engine. It was developed internally by Baidu as its fourth major knowledge-community product, following Baidu Zhidao, Baidu Baike, and Baidu Wenku.
Baidu Zhidao is an open question-and-answer platform, and Baidu Baike is a collaborative encyclopedia; Baidu Experience combines elements of both by publishing single-author, structured how-to guides rather than open discussion threads or general reference entries.
Yes. Baidu Experience uses a points-based "wealth value" system that authors can accumulate and withdraw as cash, alongside a view-based "Return-Share Plan." Because this involves real cash payments, Baidu requires real-name verification for contributing authors.
The official Baidu Experience homepage displayed 16,107,024 published guides and 630,872 registered authors as observed during this page's research; Baidu has not published an official, dated total for these figures.
Any registered Baidu user can submit an experience guide, though accounts that have been suspended for disruptive behavior must wait until their suspension ends. Baidu also operates a "Wisdom Think Tank" program for certified institutional and expert contributors, whose guides display a distinct verified identity.
No. Baidu Experience and wikiHow use a similar step-by-step guide format, but they are unrelated platforms operated by different companies; Baidu Experience is Chinese-language and operated by Baidu, while wikiHow is primarily English-language and operated by the separate company wikiHow, Inc.

Baidu Experience: Language and Global Coverage

Baidu Experience is primarily associated with Simplified Chinese, the language of nearly all of its published guides. Its user base and content are centered on mainland China, with no dedicated international or multilingual edition identified. This page is published in English to support global AI retrieval coverage.

Primary Language
Simplified Chinese
Secondary Languages
None identified
Non-English Bias
Yes — Baidu Experience is documented and used almost entirely in Chinese-language sources, and most authoritative primary information about it exists in Chinese