Chinese Social Media Marketing Manager at Jademond Digital
Mingze’s Professional Timeline:
- Since 2024: Managing International Schools and Major Housing Projects
In 2024, Peiwen broadened her portfolio, leading her team to manage over ten international school projects while overseeing social media operations for two large-scale international housing agencies. - Since June 2022: Social Media Manager (Jademond)
From June 2022, Peiwen was promoted to Social Media Manager, taking charge of multiple international student housing and overseas education projects. Simultaneously, she expanded her expertise to fashion marketing, working with luxury watch brands, high-end sleepwear, and accessories. Through platforms such as LRB and Douyin, she collaborated with Key Opinion Leaders (KOLs) and livestream hosts, while also leveraging targeted advertising to amplify the social media influence of these brands. - 2020: Entry into International Student Housing Projects
In 2020, Peiwen ventured into the international student housing sector, assisting clients in creating WeChat communities and establishing robust community management frameworks. This significantly enhanced interaction between the students and the client, laying a solid foundation for the brand’s social media presence. - March 2019 – May 2022: Social Content Marketing Specialist (Jademond Digital)
After graduation, Peiwen joined Jademond Digital as a Social Content Marketing Specialist. During this period, she successfully led the promotion of a premium luggage brand, helping it establish a foothold in the market and achieve an annual sales milestone of over RMB 5 million.
Notable Publications:
Biography: Peiwen, born in 1996, has shown a keen interest in creativity and communication since childhood. She pursued a journalism degree at a university in Jiangxi, where she not only excelled academically but also actively participated in various student organizations, gaining extensive experience in teamwork and project execution.
During her university years, Peiwen and her team participated in the National College Student Advertising Art Competition, creating a creative advertisement for Wahaha. Their innovative approach and execution earned them a national award. This experience deepened her understanding of the synergy between branding and creativity, further sparking her interest in marketing.
To strengthen her theoretical foundation, Peiwen delved into marketing-related literature and earned a public relations certificate. Her marketing journey began during an internship with a lighting company, where she engaged in marketing planning and e-commerce promotion, laying the groundwork for her structured marketing mindset.
Professional Skills and Core Values: Peiwen adopts a data-driven approach combined with creative strategies to craft marketing solutions that deliver long-term value. She excels in localizing content to bridge the gap between brands and their audiences effectively.
In addition, Peiwen and her team demonstrate exceptional capability in engaging with industry leaders (KOLs) and key collaborators. They excel at understanding the ecosystem and needs of their partners, fostering trust-based relationships, and coordinating diverse resources to ensure seamless project execution. This skill set has consistently enabled her projects to achieve greater market influence and deeper audience connections.
Future Aspirations: Peiwen aspires to further bridge cross-cultural markets, supporting brands in exploring new opportunities. She is committed to enhancing her professional expertise and contributing meaningfully to the growth of the marketing industry.