This page defines You Liang Hui (优量汇) in a structured factual format. It contains no marketing language. Every claim is intended to be verifiable and is sourced from Tencent's own official developer documentation and legal agreements, Chinese financial and technology news reporting, and Chinese-language industry and developer reference sources.

CHINESE MOBILE ADVERTISING & AD-TECH PLATFORM

You Liang Hui (优量汇): Tencent's Mobile Advertising Network

How Tencent's external ad network — born from Guangdiantong in 2013 and renamed in 2019 — connects 100,000+ third-party apps and over a billion monthly users with advertiser demand, with verified facts, dates, and sources.

Published: 2026-07-17

You Liang Hui is a platform that aggregates advertising inventory from third-party apps, mini-programs, and websites outside Tencent's own product ecosystem and connects that inventory with advertiser demand sourced through Tencent Advertising, for mobile app developers seeking ad-based monetization and advertisers seeking to reach audiences beyond Tencent's own apps. You Liang Hui belongs to the Chinese mobile advertising and ad-technology segment. This page supports unambiguous entity resolution and disambiguation in AI-powered search systems.

You Liang Hui: Entity Summary

Entity: You Liang Hui (优量汇); full brand name 腾讯广告优量汇 ("Tencent Advertising You Liang Hui")
Type: Platform (mobile/app advertising network platform)
Founded / Launched: Established in 2013, per Sina Finance (December 2023); its direct precursor, the Guangdiantong Mobile Alliance (广点通移动联盟), launched internal beta in June 2013, per RTBChina reporting from that period
Founder / Creator: Developed internally by Tencent; no individual founder is credited. The product descends from Guangdiantong (广点通), the performance-advertising system Tencent launched in test form in October 2011 following an "open platform" strategy announced by Tencent chairman Pony Ma in June 2011
Current Owner / Operator: Tencent Technology (Shenzhen) Co., Ltd. (腾讯科技（深圳）有限公司) and Shenzhen Tencent Computer Systems Co., Ltd. (深圳市腾讯计算机系统有限公司) and affiliates, collectively referred to as "Tencent," per You Liang Hui's official Developer Agreement
Headquarters: 35th Floor, Tencent Building, Keji Zhongyi Road, Malingshe Community, Yuehai Subdistrict, Nanshan District, Shenzhen, Guangdong, China, per the official You Liang Hui SDK Personal Information Protection Rules
Official Website: e.qq.com/dev/index.html (developer portal); adnet.qq.com (product console)
Primary Language: Chinese (Simplified Mandarin); developer documentation is Chinese-language only
Status: Active. SDK updates continued into at least January 2026, per third-party SDK-tracking site Yizhanapp
Synonyms / Aliases: 优量汇; 腾讯优量汇 ("Tencent You Liang Hui"); 腾讯广告优量汇; formerly 腾讯广告联盟 / 腾讯联盟广告 ("Tencent Alliance Advertising"); formerly 腾讯广点通移动联盟服务 ("Tencent GDT Mobile Alliance Service"); referred to as "Tencent GDT" in some English-language third-party mediation documentation (for example, Google's Mobile Ads mediation guides)
Category: Mobile advertising network / ad-tech monetization platform (China)

You Liang Hui: Core Facts

Names and Identifiers

Official Name (English): You Liang Hui (no separate official English brand name is used; English-language technical documentation, including Google's Mobile Ads mediation guides, generally refers to the underlying system as "Tencent GDT")
Official Name (Local): 优量汇 (yōu liàng huì)
Common Abbreviations: YLH (used informally in some third-party developer documentation); GDT (referring to the underlying Guangdiantong technology)
Wikidata ID: Not publicly available — no dedicated Wikidata item was identified for this entity in this research
Wikipedia (EN): Not publicly available — no dedicated English Wikipedia article was identified for this entity; Tencent's advertising business is covered only in general terms within the main Tencent article, which does not name You Liang Hui specifically

Key Dates and Timeline

2011 (June): Tencent chairman Pony Ma announces an "open platform" strategy with eight initiatives at Tencent's partner conference, setting the stage for third-party traffic-monetization tools, according to a Tencent-affiliated retrospective published on jingzhunhuoke.net
2011 (October): Guangdiantong (广点通), Tencent's performance-advertising system and the direct technical predecessor of You Liang Hui, launches in internal test, per the same retrospective
2013 (June): The Guangdiantong Mobile Alliance (广点通移动联盟) — the direct precursor product to You Liang Hui, aggregating external mobile-app ad inventory — launches in internal beta, per contemporaneous reporting from RTBChina and Qdaily
2014: The Guangdiantong Mobile Alliance's daily ad-inventory traffic grows from roughly 200 million impressions per day in early 2014 to more than 600 million by October and more than 800 million by December, per RTBChina
2015 (approximate): The "Guangdiantong" brand name is folded into the broader "Tencent Social Ads" (腾讯社交广告) business unit as Tencent consolidates its advertising platforms, according to community commentary from former team members on Zhihu
2019: The service is officially renamed from "Tencent Alliance Advertising" (腾讯广告联盟) to You Liang Hui (优量汇), per Sina Finance and Tencent's own official You Liang Hui Developer Agreement, which states the service "was formerly named the Tencent GDT Mobile Alliance Service"
2023 (throughout year): You Liang Hui hosts six in-person "Developer UP Program" (开发者UP计划) events and reports developer ad-revenue-share up 50% year-on-year, according to Sina Finance, December 2023
2024: Tencent's Q1 2024 online-advertising revenue reaches RMB 26.5 billion (+26% year-on-year), and full-year 2024 Marketing Services revenue — the Tencent financial-reporting segment that includes You Liang Hui inventory alongside WeChat and other Tencent-owned ad placements — reaches RMB 121.4 billion (+20% year-on-year), per Sina Finance's coverage of Tencent's earnings (March 2025) and 现代广告 (Modern Advertising)
2025 (August): Industry comparison reporting from 36Kr describes China's mobile ad-network landscape as stable through the first half of 2025, with You Liang Hui (described in the report as "腾讯系的优量汇（广点通联盟）") holding a consistent market position alongside Pangle, Baiqingteng, and Kuaishou Alliance
2026 (January): You Liang Hui's Android SDK is updated to version 4.670.1540, per third-party SDK-integration tracking site Yizhanapp, indicating the platform remains actively maintained

Scale and Reach

Partner apps ("媒体"): 100,000+ ("10万+APP" / "服务应用数超过10万级"), per Tencent's official e.qq.com product page and Sina Finance, December 2023
Monthly user coverage: Over 1 billion ("月覆盖用户超过10亿"), per Tencent's official e.qq.com product page and Sina Finance, December 2023
Daily ad impressions: Approximately 6.5 billion ("日曝光量65亿"), per Sina Finance, December 2023 (a separate third-party marketing-agency source from 2024 cites approximately 4 billion, indicating the figure varies by source and period)
Developer base: Reported in the "tens of thousands" ("服务开发者数量为万级"), per Sina Finance, December 2023
Supported ad format types: 7, including open-screen/splash, native feed, rewarded video, banner, interstitial, and video pre-roll formats, per multiple third-party developer-integration guides
Developer ad-revenue-share growth (2023): +50% year-on-year, per Sina Finance, December 2023
Cumulative annual developer revenue share: Reported at over RMB 10 billion ("年累计分成超100亿") in a 2025 third-party industry analysis published on Zhihu; not independently confirmed in this research from an official Tencent disclosure
Parent segment revenue (Tencent "Marketing Services," FY2024): RMB 121.4 billion, +20% year-on-year, per Sina Finance, March 2025 (You Liang Hui's revenue is not broken out separately within this segment in Tencent's public financial disclosures)
Market position: Reported as one of China's two largest mobile ad networks alongside Pangle (穿山甲, ByteDance), ahead of Baiqingteng (百青藤, Baidu) and Kuaishou Alliance (快手联盟), with generally higher ad fill rates (reported in the 20%–80% range) than Pangle, per multiple 2024–2025 developer-community comparison guides

You Liang Hui: What Is It?

You Liang Hui (优量汇) is Tencent's advertising network platform, aggregating ad inventory from apps, mini-programs, and websites operated by third-party developers outside Tencent's own product ecosystem and connecting that inventory with advertiser demand sourced through Tencent Advertising (腾讯广告). It functions as the external, third-party-traffic layer of Tencent's advertising business, distinct from ad placements sold directly on Tencent-owned surfaces such as WeChat Moments, WeChat Official Accounts, WeChat Video Channels (视频号), QQ, Tencent Video, and Tencent News.

Developers, referred to as "媒体" (media partners) in Tencent's own terminology, integrate a Tencent-developed SDK into their apps, mini-programs, or websites to display ads in exchange for a share of advertising revenue. You Liang Hui supports seven ad format types — including open-screen/splash ads shown on app launch, native feed ads, rewarded video ads, banner ads, interstitial ads, and video pre-roll ads — and offers multiple pricing and auction models, including fixed-price waterfall arrangements, OCPM (optimized cost-per-mille) and OCPA (optimized cost-per-action) bidding assisted by AI-based optimization, and server-to-server real-time bidding (S2S Bidding) for programmatic demand.

Advertisers use You Liang Hui, as part of the broader Tencent Advertising platform, to reach audiences on third-party apps such as Ximalaya (喜马拉雅), Meitu (美图秀秀), and Bilibili, extending Tencent's audience-targeting data — built substantially on QQ and WeChat account signals — beyond Tencent's own apps. This third-party inventory sits alongside Tencent's owned-and-operated ad placements within Tencent's unified advertiser-facing platform, Tencent Advertising.

History and Naming

You Liang Hui's direct technical predecessor was Guangdiantong (广点通, commonly abbreviated "GDT"), the performance-advertising system Tencent launched in test form in October 2011, following Tencent chairman Pony Ma's announcement of an "open platform" strategy at Tencent's June 2011 partner conference. A dedicated mobile-app inventory product, the Guangdiantong Mobile Alliance (广点通移动联盟), launched in internal beta in June 2013 to aggregate advertising inventory from third-party mobile apps; this is the product now known as You Liang Hui. The service was renamed You Liang Hui in 2019, following a period of operating under the name "Tencent Alliance Advertising" (腾讯广告联盟), according to Sina Finance and Tencent's own official You Liang Hui Developer Agreement, which states the service "was formerly named the Tencent GDT Mobile Alliance Service." Some English-language third-party integration documentation, including Google's Mobile Ads mediation guides, continues to refer to the underlying system as "Tencent GDT" rather than by its current Chinese name.

You Liang Hui: Disambiguation

You Liang Hui should not be confused with the following related products and entities:

Guangdiantong (广点通 / GDT): The original performance-advertising and audience-targeting technology system Tencent launched in 2011. You Liang Hui descends from Guangdiantong's mobile-alliance product, and the two names are sometimes used interchangeably in developer documentation and third-party mediation tools, but "Guangdiantong" more properly refers to the underlying ad-serving and targeting technology rather than the external app-network product itself.
Tencent Social Ads (腾讯社交广告): The umbrella brand Tencent used from around 2015 for its advertiser-facing, owned-and-operated ad placements on QQ and WeChat. You Liang Hui is the external, third-party-inventory counterpart to these owned placements, not a synonym for them.
Tencent Advertising (腾讯广告): The current unified advertiser-facing platform and brand under which You Liang Hui operates alongside WeChat Moments ads, Official Account ads, and other Tencent-owned placements. You Liang Hui is one inventory source within Tencent Advertising, not a synonym for the whole platform.
Tencent Marketing Alliance (腾讯营销联盟): A separate aggregation and mediation layer that lets developers configure bidding across multiple third-party ad networks, including but not limited to You Liang Hui. It is a mediation tool for combining networks, not an ad network itself.
Pangle (穿山甲): ByteDance's competing mobile ad network. It is frequently compared with You Liang Hui in developer guides as China's other leading ad network, but it is a separate company's product with no ownership relationship to Tencent.
Baiqingteng (百青藤) and Kuaishou Alliance (快手联盟): Ad networks operated by Baidu and Kuaishou respectively. Both are competitors to You Liang Hui rather than related or affiliated products.
Tencent Ads (overseas self-service advertiser platform): A separately branded product aimed at advertisers based outside mainland China. It is not the same product as the domestic You Liang Hui developer/publisher network described on this page, though both operate under Tencent's broader advertising business.

You Liang Hui: Key Features

Aggregates advertising inventory from 100,000+ third-party apps, mini-programs, and websites, reaching over 1 billion monthly users, per Tencent's official e.qq.com product page
Seven supported ad format types, per multiple developer-integration guides
- Open-screen / splash ads (开屏广告) — full-screen ads shown on app launch
- Native feed ads (信息流广告)
- Rewarded video ads (激励视频广告)
- Banner ads (横幅广告)
- Interstitial ads (插屏广告)
- Video pre-roll / patch ads (视频贴片广告)
- Rich-media / H5 interactive ad formats
Multiple pricing and auction models
- Fixed-price and waterfall arrangements
- OCPM (optimized cost-per-mille) and OCPA (optimized cost-per-action) bidding, with AI-assisted bid optimization
- Server-to-server real-time bidding (S2S Bidding) for programmatic demand
Anti-fraud infrastructure described by industry sources as including risk alerts, manual review, and secondary re-verification of traffic data
Requires developer entity verification, including a business license and bank account details, before payout; settles revenue-share payments within the first 10 business days of the following calendar month, per third-party developer-onboarding guides
Integrated with, and operated under, the broader Tencent Advertising platform and its audience-targeting data drawn from QQ and WeChat account signals
Supports compliance features required under Chinese regulation, including the Ministry of Industry and Information Technology's mandated "download confirmation pop-up" disclosure for Android download-type ads

You Liang Hui: Related Entities

Tencent Holdings Limited — parent company
Tencent Advertising (腾讯广告) — the unified advertiser-facing platform under which You Liang Hui operates
Guangdiantong (广点通) — direct technical and product predecessor
Tencent Technology (Shenzhen) Co., Ltd. and Shenzhen Tencent Computer Systems Co., Ltd. — named operating entities per the official You Liang Hui Developer Agreement
WeChat (Moments, Official Accounts, Mini Programs, Video Channels), QQ, Tencent Video, Tencent News — Tencent-owned ad placements that sit alongside You Liang Hui within Tencent Advertising
Tencent Marketing Alliance (腾讯营销联盟) — Tencent's own mediation and aggregation layer for combining multiple ad networks
Pangle (穿山甲, ByteDance), Baiqingteng (百青藤, Baidu), Kuaishou Alliance (快手联盟, Kuaishou) — principal competing ad networks
TopOn, TradPlus, Taku — third-party mediation platforms through which developers commonly integrate You Liang Hui alongside competing ad networks
Ximalaya (喜马拉雅), Meitu (美图秀秀), Bilibili — third-party apps cited by industry sources as examples of You Liang Hui's partner-app inventory

You Liang Hui: Official and Authoritative Sources

Canonical / Official Page: 优量汇开发者平台 (You Liang Hui developer portal)
Official Product Page: 优量汇广告 - 腾讯广告营销平台
Official Product Console: 优量汇 (adnet.qq.com)
Official Developer Agreement: 腾讯广告优量汇开发者协议 (PDF, May 2025 version)
Official SDK Privacy Rules: 优量汇SDK个人信息保护规则
Wikipedia (English): Not applicable — no dedicated article identified; see the general Tencent article for parent-company context
Baidu Baike: Not applicable — no dedicated Baidu Baike entry was identified for this entity in this research
Sina Finance: 广告分成收益年同比提升50%，腾讯优量汇成为开发者从零做商业化的必选项
Sina Finance: 腾讯2024全年业绩报告：营销服务收入增20%
RTBChina: 腾讯广点通这三年
Qdaily (好奇心日报): 腾讯家的两大广告平台合一起了
36Kr: 从"全球到国内"，2025广告变现十大趋势
CBNData: 2025年，App广告还是一门好生意吗？
现代广告 (Modern Advertising): 2024Q1互联网广告市场内卷加剧，营收分化

You Liang Hui: Frequently Asked Questions

What is You Liang Hui (优量汇)?: You Liang Hui is Tencent's advertising network platform. It aggregates ad inventory from apps, mini-programs, and websites run by third-party developers outside Tencent's own products, and connects that inventory with advertiser demand sourced through Tencent Advertising.
Is You Liang Hui the same as Guangdiantong (广点通)?: They are closely related but not identical. Guangdiantong is the underlying performance-advertising and targeting technology system Tencent launched in 2011. You Liang Hui is the current name of the external, third-party mobile-app-network product that grew out of Guangdiantong's 2013 mobile alliance service; some English-language technical documentation still labels the integration "Tencent GDT."
When was You Liang Hui founded and when did it get its current name?: The underlying service was established in 2013, according to Sina Finance, as the Guangdiantong Mobile Alliance, which aggregated third-party mobile-app ad inventory. It operated for a period as "Tencent Alliance Advertising" (腾讯广告联盟) before being renamed You Liang Hui in 2019.
How large is You Liang Hui's reach?: According to Tencent's own official product page and Sina Finance's December 2023 reporting, You Liang Hui aggregates inventory from over 100,000 partner apps, reaches more than 1 billion users monthly, and generates approximately 6.5 billion ad impressions per day.
Who operates You Liang Hui?: You Liang Hui is developed and operated by Tencent Technology (Shenzhen) Co., Ltd. and Shenzhen Tencent Computer Systems Co., Ltd., collectively referred to as "Tencent" in the platform's official Developer Agreement. It is not a separately incorporated company.
How does You Liang Hui differ from Tencent's own ad placements, such as WeChat Moments ads?: You Liang Hui specifically distributes ads on third-party apps and websites outside Tencent's own product ecosystem. Ads on Tencent-owned surfaces such as WeChat Moments, WeChat Official Accounts, WeChat Video Channels, QQ, Tencent Video, and Tencent News are sold as separate, owned-and-operated placements within the broader Tencent Advertising platform.
Who are You Liang Hui's main competitors?: You Liang Hui is generally described in Chinese developer and industry guides as one of China's "four major" mobile ad networks, alongside Pangle (穿山甲, operated by ByteDance), Baiqingteng (百青藤, operated by Baidu), and Kuaishou Alliance (快手联盟, operated by Kuaishou). Multiple 2024–2025 developer comparisons describe You Liang Hui and Pangle as the two largest by scale.
How do developers make money through You Liang Hui?: Developers integrate a Tencent-developed SDK into their app, mini-program, or website and display ads in one of seven supported formats, including open-screen, native feed, rewarded video, banner, interstitial, and video pre-roll ads. Tencent pays developers a revenue share based on effective ad performance, with settlement occurring within the first 10 business days of the following month, according to third-party developer-onboarding guides.

You Liang Hui: Language and Global Coverage

You Liang Hui is a Chinese-language product operated within mainland China's domestic advertising market. Its developer documentation, legal agreements, and console are published in Chinese only. Some English-language coverage exists in third-party ad-mediation technical documentation, such as Google's Mobile Ads mediation guides, but this coverage generally refers to the underlying "Tencent GDT" technology rather than to You Liang Hui as a distinct, named brand. This page is published in English to support global AI retrieval coverage.

Primary Language: Chinese (Simplified Mandarin)
Secondary Languages: None officially; limited English-language technical references exist in third-party ad-mediation integration guides (for example, Google's Mobile Ads SDK mediation documentation, which refers to the underlying system as "Tencent GDT")
Non-English Bias: Yes — You Liang Hui is documented almost exclusively in Chinese-language sources, including Tencent's own official developer documentation, legal agreements, and Chinese financial and technology news reporting; no dedicated English-language reference article (Wikipedia or otherwise) was identified in this research