Author Archives: Kun

101 on Little Red Book the cross-border eCommerce App in China

Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips…
Continue reading

Wechat Is Becoming A Giant With New Search Revamp

On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search…
Continue reading
Zhihu Marketing from Jademond

Chinese Content Marketing On Zhihu? You Need To Get “Serious”

Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have…
Continue reading

Coupons (红包)- small promotional instrument for making your Taobao shop big.

How to use promotional instruments for increasing new shop’s credibility and shop’s rank? When you open a brand-new Taobao shop, you might face…
Continue reading