Is this Chinese character counter free?

Yes. The tool is completely free to use with no sign-up, registration, or account required. Paste Chinese text and get an instant character count, word estimate, reading time, and platform length checks.

Why doesn't a normal word counter work for Chinese?

Western word counters rely on spaces between words. Chinese is written without spaces between words, so a tool built for English will either count the whole text as one giant word or produce a meaningless number. Chinese content is measured in characters instead, and an estimated word count can be derived from the character count using the average characters-per-word ratio for the language.

How is the estimated Chinese word count calculated?

Chinese words average around 1.6 characters each, so this tool divides the Chinese character count by 1.6 to produce an estimate. This is an approximation rather than true word segmentation, which requires a dictionary-based algorithm, but it is accurate enough for length planning and content briefs.

Are the platform character limits accurate?

The limits shown are commonly cited figures based on current platform documentation and widely corroborated practitioner reporting. Chinese platforms frequently change these limits without formal announcement, so always confirm in the platform's own publishing tool before relying on a number for anything important.

Is my text stored anywhere?

Your text is sent to our server for counting but is not logged, stored, or shared. After the response is returned, the input is discarded.

China SEO Tools

Chinese Character & Word Counter

Paste Chinese text to count characters, estimate word count and reading time, and check it against common platform length limits — WeChat, Weibo, Xiaohongshu, Douyin, and Baidu. No signup, works in your browser.

Count your text

Try an example:

Why word counters break on Chinese

Western word counters work by splitting text on spaces — but Chinese is written without spaces between words, so an English-built counter either treats your entire text as a single "word" or returns a meaningless number. Chinese content is measured in characters instead, which is also how every major Chinese platform's own editor counts your text, so this tool leads with character count rather than trying to force an English convention onto a language that doesn't use one.

For a rough word estimate, we divide the Chinese character count by 1.6 — the average number of characters per word in Chinese. This is an approximation, not true dictionary-based word segmentation, but it's accurate enough for length planning and content briefs.

Platform limits at a glance

Platform / field	Limit
WeChat Official Account — Article Title	64 characters
WeChat Official Account — Summary (摘要)	120 characters
Weibo — Post	2,000 characters
Xiaohongshu (RED) — Note Title	20 characters
Xiaohongshu (RED) — Note Body	1,000 characters
Douyin — Caption	1,000 characters
Baidu — SEO Title	30 characters
Baidu — Meta Description	110 characters

Titles that get cut off, or notes that hit a hard limit mid-sentence, are an easy way to look unpolished in front of a Chinese audience. If you're publishing regularly across these platforms, our Chinese Social Media team can help build a content workflow that accounts for each platform's format from the start.

Related tools

Frequently Asked Questions

Is this Chinese character counter free?: Yes. The tool is completely free to use with no sign-up, registration, or account required. Paste Chinese text and get an instant character count, word estimate, reading time, and platform length checks.
Why doesn't a normal word counter work for Chinese?: Western word counters rely on spaces between words. Chinese is written without spaces between words, so a tool built for English will either count the whole text as one giant word or produce a meaningless number. Chinese content is measured in characters instead, and an estimated word count can be derived from the character count using the average characters-per-word ratio for the language.
How is the estimated Chinese word count calculated?: Chinese words average around 1.6 characters each, so this tool divides the Chinese character count by 1.6 to produce an estimate. This is an approximation rather than true word segmentation, which requires a dictionary-based algorithm, but it is accurate enough for length planning and content briefs.
Are the platform character limits accurate?: The limits shown are commonly cited figures based on current platform documentation and widely corroborated practitioner reporting. Chinese platforms frequently change these limits without formal announcement, so always confirm in the platform's own publishing tool before relying on a number for anything important.
Is my text stored anywhere?: Your text is sent to our server for counting but is not logged, stored, or shared. After the response is returned, the input is discarded.