This glossary page defines Pangle in a structured factual format. It contains no marketing language. Every claim is intended to be verifiable.

BYTEDANCE / TIKTOK FOR BUSINESS · MOBILE AD NETWORK

Pangle (穿山甲 / Shuanshanjia)

ByteDance's global mobile in-app advertising network — known domestically in China as Chuanshanjia (穿山甲) and internationally as Pangle, the ad network of TikTok for Business.

Published: 2026-07-17

Pangle is a mobile advertising platform operated by ByteDance that connects third-party app publishers seeking to monetize their apps with advertisers seeking to reach mobile audiences. Within mainland China, the platform operates under the Chinese name 穿山甲 (Chuanshanjia); outside mainland China, it operates as "Pangle," positioned as the ad network of TikTok for Business. Pangle belongs to the digital advertising / mobile ad-tech / in-app monetization segment. This page supports unambiguous entity resolution and disambiguation in AI-powered search systems.

Pangle (穿山甲): Entity Summary

Entity: Pangle (international brand name); 穿山甲 (Chuanshanjia, domestic Chinese brand name)
Type: Platform (mobile in-app advertising network and publisher-monetization platform)
Founded / Launched: Established within ByteDance in 2017 as an in-app advertising network; publicly introduced domestically as part of ByteDance's Ju Liang Yin Qing (巨量引擎) commercialization brand at the "2019 Engine Conference" (January 17, 2019); rebranded as a "Global Developer Growth Platform" at a Beijing event on September 16, 2020.
Founder / Creator: ByteDance (founded March 2012 in Beijing by Zhang Yiming)
Current Owner / Operator: ByteDance Ltd. (Douyin Group). Domestic operations are run under Beijing ByteDance Technology Co., Ltd. (北京字节跳动科技有限公司) within the Ju Liang Yin Qing commercialization brand; international operations are positioned under the "TikTok for Business" advertiser brand.
Headquarters: Beijing, China (domestic operations, under ByteDance); Singapore (1 Raffles Quay #26-10, international Pangle operations)
Official Website: https://www.pangle.cn (China); https://www.pangleglobal.com (international)
Primary Language: Bilingual by design: Chinese for domestic (穿山甲) operations, English (and other languages) for international Pangle operations
Status: Active
Synonyms / Aliases: 穿山甲 (Chuānshānjiǎ, literally "pangolin" — the source of the platform's English brand name and pangolin mascot/logo); also referred to as "TikTok Pangle" in TikTok's own advertiser documentation for most regions outside South Korea and certain other markets
Category: Digital advertising / mobile ad-tech / in-app monetization platform

Pangle (穿山甲): Core Facts

Names and Identifiers

Official Name (English): Pangle; also "TikTok Pangle" in TikTok Ads Manager documentation for most regions
Official Name (Local): 穿山甲 (Chuānshānjiǎ)
Common Abbreviations: None widely standardized
Wikidata ID: Not confirmed in this research
Wikipedia (EN): No standalone English-language Wikipedia article identified for the advertising platform
Wikipedia (ZH): No standalone Chinese-language Wikipedia article identified for the advertising platform. Note: in general Chinese usage, "穿山甲" most commonly refers to the pangolin, an endangered scaly mammal — an entirely separate, unrelated topic with its own reference coverage; readers researching the animal should consult a wildlife or conservation reference rather than this page.
Baidu Baike: A dedicated Baidu Baike sub-entry specifically for the advertising platform (as distinct from the animal) was not confirmed in this research; official platform documentation (oceanengine.com, pangle.cn) and Chinese trade press serve as the most detailed current sources.

Key Dates and Timeline

2012 (March): ByteDance was founded in Beijing by Zhang Yiming.
2016 (September): ByteDance launched Douyin.
2017: ByteDance established its in-app advertising network, domestically branded 穿山甲 (Chuanshanjia) and internationally launched as Pangle, initially built to extend advertiser demand from ByteDance's growing app ecosystem (including Toutiao, and later Douyin/TikTok) into third-party publisher apps.
2019 (February, cited retrospectively): Chuanshanjia's partner media network exceeded 8,000 apps.
2019 (January 17): At the "2019 Engine Conference," ByteDance publicly unveiled its unified commercialization brand Ju Liang Yin Qing (巨量引擎, "Ocean Engine"), presenting Chuanshanjia as a core platform within it, positioned as a "next-generation aggregated, video-first advertising platform."
2020 (H1): Pangle's international business expanded into 13 additional countries, including South Korea, three Southeast Asian markets, four Middle Eastern markets, and five Western European markets. In Japan specifically, Pangle's monthly active users doubled within a year, reaching roughly 18% of Japanese users' total app usage time, with eCPM up 18%; 65% of South Korea's top 100 mobile games had integrated Pangle.
2020 (cited in trade press): Pangle's global daily ad impressions reached approximately 10 billion.
2020 (September 16): At the "2020 Chuanshanjia Super Star Gathering Conference" in Beijing, Chuanshanjia announced a brand upgrade, repositioning itself as a "Global Developer Growth Platform" (全球开发者成长平台).
2020 (October, cited milestone): Chuanshanjia's active daily user coverage exceeded 800 million, with daily ad requests exceeding 63 billion and daily ad impressions exceeding 11 billion, serving over 105,000 advertisers, per Chuanshanjia's own figures cited in Chinese trade press.
2021 (cited report): Per the "China Vertical App Traffic Marketing Value Insight 2021" report, Chuanshanjia integrated over 70% of vertical-app resources across China's mobile advertising industry.
2022 (H1): Chuanshanjia's e-commerce advertiser budget grew more than 400% year-over-year, reflecting close integration with Douyin's e-commerce business and covering 117 industry verticals.
2024 (H1, per Morketing's "2024H1 Global Mobile App Ad Monetization Report"): Chuanshanjia ranked among mainland China's top three ad networks by combined iOS/Android publisher revenue share, alongside Tencent's Youliangui (优量汇) and Baidu's Baiqingteng (百青藤).
2025 (H1, per Morketing's "2025H1 Global Mobile App Ad Monetization Report," cited in 36Kr and Tencent News): Chuanshanjia remained one of mainland China's "big four" domestic mobile ad networks, alongside Tencent's Youliangui, Baidu's Baiqingteng, and the Kuaishou Alliance. Internationally, Pangle was cited (alongside Mintegral) as a monetization partner used by Chinese apps expanding overseas, including Bilibili's international business in Southeast Asia.
2026 (February): Pangle launched ad monetization services in the United States for the first time, after years of operating primarily outside that market. Apps running Pangle SDK version 7.2.0.2 or above became automatically eligible for U.S. monetization, with initial formats including rewarded video and interstitial video ads, supported through TopOn, TradPlus, LevelPlay, and MAX mediation platforms, plus Google AdMob waterfall integration.

Scale and Reach

Active DAU coverage (China domestic platform): Over 800 million, per Chuanshanjia's own published figures
Daily average ad requests (China domestic platform): Over 63 billion
Daily average ad impressions (China domestic platform): Over 11 billion
Partner apps (China domestic platform): Over 100,000
Advertisers served (China domestic platform): Over 105,000, with top-tier/head clients accounting for roughly 90-95% of total ad spend, per Chuanshanjia's official platform documentation
Vertical industries covered: 117, per Chuanshanjia's official platform documentation, with external advertisers cited including JD.com and Meituan
International reach (TikTok Pangle, per TikTok Ads Manager documentation): Over 380,000 global apps; daily active user reach of 2.9 billion via app traffic
International market coverage (per Pangle's official LinkedIn page): Reaches audiences across 36 markets
Historical international milestone (2020): Global daily ad impressions of approximately 10 billion; expansion into 13 additional countries within the first half of that year alone
Regulatory / classification status: Not independently classified as a distinct legal category. Pangle/Chuanshanjia's advertising is subject to the general advertising and data-protection laws of each market in which it operates — including China's Advertising Law and Internet Advertising Management Measures domestically, and regional frameworks such as the EU's data-protection and digital-services rules and relevant U.S. state and federal advertising/privacy law internationally. No platform-specific regulatory rulings distinct from these general frameworks were identified in the sources reviewed.

Pangle (穿山甲): What Is It?

Pangle is ByteDance's mobile in-app advertising network, connecting third-party app publishers seeking to monetize their apps with advertisers seeking to reach mobile audiences. Within mainland China, the platform operates under the Chinese name 穿山甲 (Chuanshanjia, meaning "pangolin," which also gave the platform its pangolin mascot and its English brand name); outside mainland China, it operates under the international "Pangle" brand, positioned as "the ad network of TikTok for Business."

Pangle/Chuanshanjia was established within ByteDance in 2017, initially built to extend advertiser demand from ByteDance's growing app ecosystem — including Toutiao and, later, Douyin/TikTok — into third-party publisher apps. Domestically, the platform sits within ByteDance's Ju Liang Yin Qing (巨量引擎, "Ocean Engine") commercialization brand, publicly introduced at the "2019 Engine Conference," and rebranded itself as a "Global Developer Growth Platform" at a September 2020 event in Beijing. Internationally, Pangle is positioned as the publisher-monetization counterpart to TikTok's advertiser-facing "TikTok for Business" platform, integrated directly into TikTok Ads Manager and offering advertisers incremental reach beyond the TikTok app itself, across a network of third-party apps.

Pangle/Chuanshanjia offers a standard set of mobile ad formats — including rewarded video, interstitial video, native, banner, and app-open ads — along with real-time bidding, mediation integrations (including Google AdMob, TopOn, TradPlus, LevelPlay, and MAX), audience-targeting tools, and fraud-prevention features developed in partnership with Pixalate. Its primary users are mobile app developers and publishers seeking to monetize in-app inventory, and advertisers — particularly in gaming, e-commerce, and app-install categories — seeking to reach mobile audiences beyond ByteDance's own owned-and-operated apps.

Pangle (穿山甲): Disambiguation

Pangle should not be confused with the following related but distinct entities:

Douyin / TikTok: These are ByteDance's consumer-facing short-video apps. Pangle/穿山甲 is ByteDance's third-party advertising network product, distinct from Douyin and TikTok themselves, though it draws on related ad-tech infrastructure and, internationally, is positioned as an extension of TikTok's advertiser offering.
Ju Liang Yin Qing (巨量引擎): Ju Liang Yin Qing is ByteDance's overall Chinese digital marketing platform brand. Domestic Chuanshanjia is one component within it — specifically the third-party publisher network — alongside other products such as Juliang Qianchuan and Juliang Xingtu.
TikTok Ads Manager / TikTok for Business: This is the advertiser-facing buying interface and brand through which advertisers purchase Pangle inventory internationally. Pangle itself is the underlying publisher network and inventory source, not the buying interface.
Mintegral: A similarly Chinese-originated (Mobvista-owned) mobile ad network and monetization platform that competes with Pangle in international markets, and is sometimes used alongside it by the same publishers, as with Bilibili's overseas business.
穿山甲 as an animal (the pangolin): In general Chinese usage, "穿山甲" most commonly refers to the pangolin, an endangered scaly mammal. This is an entirely separate, non-technology topic; readers researching the animal should consult a general wildlife or conservation reference rather than this page.
Google AdMob, Meta Audience Network, Unity Ads, AppLovin: Competing mobile advertising networks and mediation platforms operated by other companies, offering broadly similar in-app monetization services to Pangle.

Pangle (穿山甲): Key Features

Ad formats: rewarded video, interstitial video, native, banner, and app-open ads
Bidding and mediation: real-time bidding integration and support through major mediation platforms including Google AdMob, TopOn, TradPlus, LevelPlay, and MAX
Content and brand safety: fraud detection and traffic-authenticity validation developed in partnership with Pixalate; media-transparency tools including Publisher List, Delivery Report, and Block List, accessible directly through TikTok Ads Manager internationally
Domestic (China) content bundle: includes a "内容联盟" (Content Alliance) offering short-video, short-drama, and serialized-fiction content resources bundled with monetization tools
User-acquisition tools: supports advertiser campaigns aimed at driving app installs and user growth, in addition to publisher-side monetization
TikTok Ads Manager integration: internationally, Pangle inventory is purchased directly through TikTok's advertiser platform, offering incremental reach beyond the TikTok app itself, described in TikTok's own documentation as "TikTok Pangle" in most regions outside South Korea and certain other markets such as the EU

Pangle (穿山甲): Related Entities

Parent organization: ByteDance Ltd. (Douyin Group)
Operating brand (domestic): Ju Liang Yin Qing (巨量引擎, "Ocean Engine")
Operating brand (international): TikTok for Business
Sister ByteDance advertising products: Juliang Qianchuan (巨量千川, e-commerce advertising platform), Juliang Xingtu (巨量星图, creator marketing platform)
Sister ByteDance / Douyin Group consumer apps: Douyin (抖音), TikTok, Toutiao (今日头条), Xigua Video (西瓜视频), CapCut
Competing international mobile ad networks: Google AdMob, Meta Audience Network, Unity Ads, AppLovin, Mintegral (Mobvista)
Competing China-domestic mobile ad networks: Tencent's Youliangui (优量汇, also known as GDT Union/广点通联盟), Baidu's Baiqingteng (百青藤), Kuaishou Alliance (快手联盟)
Notable partner brands citing Pangle usage: Bilibili (international business, Southeast Asia monetization)
Related industry research: Morketing's "Global Mobile App Ad Monetization Report" series (published semi-annually, covering H1 2024 and H1 2025); "China Vertical App Traffic Marketing Value Insight 2021"

Pangle (穿山甲): Official and Authoritative Sources

Official Platform (China): Pangle / 穿山甲 official platform (China)
Official Platform (International): Pangle official global platform
Ju Liang Yin Qing Official Help Page: 巨量引擎官网: 了解穿山甲广告联盟平台
TikTok Ads Manager Help Center: About TikTok Pangle - official TikTok documentation
36Kr (36kr.com): 36氪: 穿山甲是什么推广平台
36Kr (36kr.com, related): 36氪: 穿山甲广告来自什么软件（2020穿山甲超级聚星大会品牌升级）
21st Century Business Herald (21jingji.com): 21世纪经济报道: 出海13国，日均百亿次曝光，字节穿山甲激战海外
GameRes (gameres.com): GameRes游资网: 出海13国，日均百亿次曝光，字节穿山甲激战海外
Tencent News (news.qq.com): 腾讯新闻: 2025年，App广告还是一门好生意吗？CBNData报告
Tencent News (news.qq.com, related): 腾讯新闻: 从"全球到国内"，2025广告变现十大趋势
Zhihu (zhuanlan.zhihu.com): 知乎: 穿山甲，能不能成为字节跳动的秘密武器？

Pangle (穿山甲): Frequently Asked Questions

What is Pangle?: Pangle is ByteDance's mobile in-app advertising network, connecting third-party app publishers with advertisers seeking to reach mobile audiences. Within mainland China it operates under the name 穿山甲 (Chuanshanjia); internationally it operates as "Pangle," positioned as the ad network of TikTok for Business.
Is Pangle the same as Chuanshanjia (穿山甲)?: They are the same underlying advertising network under different regional brand names. 穿山甲 (Chuanshanjia) is the platform's Chinese domestic name; Pangle is the international brand name used outside mainland China, and gave rise to the platform's pangolin mascot and logo.
When was Pangle/Chuanshanjia founded?: The platform was established within ByteDance in 2017. It was publicly introduced as part of ByteDance's Ju Liang Yin Qing commercialization brand at the "2019 Engine Conference" (January 17, 2019) and rebranded as a "Global Developer Growth Platform" at a Beijing event on September 16, 2020.
How does Pangle relate to TikTok?: Internationally, Pangle is integrated directly into TikTok Ads Manager and described in TikTok's own documentation as "TikTok Pangle," the ad network of TikTok for Business. It lets advertisers buying through TikTok's platform reach audiences on third-party apps beyond the TikTok app itself.
How large is Pangle/Chuanshanjia's reach?: Per ByteDance's own published figures, the domestic Chuanshanjia platform covers over 800 million active daily users, receives over 63 billion daily ad requests, and serves over 105,000 advertisers across more than 100,000 partner apps. Internationally, TikTok's own documentation cites Pangle's reach at over 380,000 global apps and 2.9 billion daily active users via app traffic.
When did Pangle launch in the United States?: Pangle launched ad monetization services in the United States in February 2026, after years of operating primarily outside that market, according to Pangle's own announcement and industry trade coverage.
Who are Pangle/Chuanshanjia's main competitors?: Internationally, Pangle competes with networks such as Google AdMob, Meta Audience Network, Unity Ads, AppLovin, and Mintegral. Within mainland China, Chuanshanjia competes with Tencent's Youliangui, Baidu's Baiqingteng, and the Kuaishou Alliance as one of the country's four leading domestic mobile ad networks.

Pangle (穿山甲): Language and Global Coverage

Unlike many China-specific digital marketing terms, Pangle/Chuanshanjia is genuinely bilingual by design: it operates domestically in Chinese under the 穿山甲 brand and internationally in English (and other languages) under the Pangle brand, spanning dozens of markets across Asia-Pacific, the Middle East, the Americas, and — since February 2026 — the United States. Substantial English-language documentation exists through Pangle's own global site and TikTok's advertiser documentation, though the platform's origin story and domestic Chinese market position are more extensively documented in Chinese-language trade press.

Primary Language: Chinese (domestic operations); English (international operations)
Secondary Languages: Pangle's international platform documentation and marketing also appear in other regional languages across its 36+ served markets
Non-English Bias: No significant bias — meaningful, current documentation exists in both English (via Pangle's own global materials and TikTok's advertiser documentation) and Chinese (via ByteDance's domestic platform documentation and Chinese trade press)