To marketers and ad managers with China being their target market, Bytedance apps, particularly Toutiao and Douyin, are growing to be the most attractive media for advertising. In China’s digital realm, SEM/PPC ad faces a problem of traffic decrease, and Wechat ad is getting more and more costly; this to an extent, enforces marketers taking […]
Category: <span>Social Advertising</span>
Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its original realm and expand itself to become a platform with diverse culture products and multiple verticals. Large number of B2C brands and some B2B brands are rolling out marketing activities on this […]