In the vast expanse of the internet, each country puts its own unique stamp on web addresses with what we call Top-Level Domains (TLDs). You’ve probably seen Germany’s .de or Great Britain’s .co.uk, and even in the USA, we’ve got .us (although most folks there prefer the familiar .com). Now, let’s shift our digital compass […]
Category: <span>SEO</span>
When was the last time you tried explaining your job to someone and received a confused stare in return? For me, it was this week. Picture this: A casual conversation with another dad at school, a simple question floated—“What do you do for a living?” “I work in SEO,” I responded instinctively, only to be […]
SEO practitioners working on SEO for Baidu often use tactics and principles based on their experience with SEO for Google peppered with opinions and simply watching search engine results. This Baidu Ranking Factors Correlation Study is my contribution to filling some of those gaps in factual, SEO ranking factor data. Marcus Pentzek, Director SEO, Jademond […]
What are Keywords? When we dive into the world of SEO, keywords become our trusty companions. But what exactly are these elusive creatures? Picture them as the magic spells users cast in the search form of Baidu, China’s search engine titan. Users enter these enchanting terms with hopes of unearthing a treasure trove of relevant […]
If you are an SEO consultant or working at an SEO agency, you may have come across clients who believe that a keyword-focused SEO effort is equivalent to a successful SEO strategy. They might present you with a list of keywords they intend to rank for and ask you how much you will charge for […]
Baidu, the leading search engine in China, has its own set of unique guidelines for search engine optimization (SEO). With rising competition in the Chinese market, adherence to these guidelines can make the difference between success and failure. Keeping up with the latest Baidu algorithm updates can be a daunting task, but by understanding the […]
Search engines, such as Google and Baidu, are constantly updating their search algorithms to provide better and more relevant search results for their users. These updates can have a significant impact on website rankings and traffic, making it crucial for businesses and website owners to stay up-to-date with the latest algorithm changes. In this article, […]
As the moonlight struggles to seep through the foggy windows of the bar, a peculiar figure makes its way inside. The rusty door creaks loudly, announcing the arrival of the bot, as its digital eyes scan the dimly lit room, searching for a familiar face. It spots its colleagues sitting at the bar, deep in […]
It’s done – the new book is published. We’ve been planning and rescheduling, writing and rewriting for some time. And it’s wonderful to see it published and to see so many nice people saying such nice things about the book. Why writing a Baidu SEO Book? When searching on Amazon, it is not easy to […]
There’s been a plethora of studies exploring Google’s ranking factors, conducted by various entities including ourselves. However, a detailed and systematic examination of the organic ranking factors specific to Baidu, China’s leading search engine, has been notably absent until this point. For Baidu SEO, (western) SEOs often default to strategies proven effective on Google. This […]