Category: <span>SEO</span>

Disclaimer We are a Chinese digital marketing agency and frequently address questions related to PIPL compliance and implementation. However, we are not legal advisors. All recommendations and information provided on this page are based on our interpretation of these laws and should not be considered as legal advice. We advise our readers to use this […]

Disclaimer We are a Chinese digital marketing agency and frequently address questions related to PIPL compliance and implementation. However, we are not legal advisors. All recommendations and information provided on this page are based on our interpretation of these laws and should not be considered as legal advice. We advise our readers to use this […]

For SEO professionals, the use of analytics tools allows us to understand our site faster and more intuitively. Through detailed analysis reports, we can grasp the current situation of the site and receive optimization recommendations. Among the many third-party statistical tools, Google Analytics (GA) is a widely used global website analytics tool. It focuses on […]

The Importance of Baidu PPC Advertising in China Marketing: Baidu is China’s largest search engine with a huge user base and market share. Baidu APP has 677 million monthly active users, 6 billion+ daily searches, and 15 billion+ daily infomercial distribution. Such a huge platform makes Baidu the main platform for advertisers to reach potential […]

The Helix Protocol – Intrigue in the SEO Underworld An AI-Penned SEO Tech Thriller Authored by OpenAI’s ChatGPT 4, Supervised by Marcus Pentzek About the Book “The Helix Protocol – Intrigue in the SEO Underworld” explores the gripping universe of SEO and digital marketing through the lens of an AI-authored narrative. This novel, set against […]

(First published October 2023, Last Updated: February 2024) Welcome to the world of Baidu, China’s leading search engine with over 550 million active users. If you want your website to be visible and searchable in the Chinese market, having a Baidu Webmaster Tools account is crucial. It is the equivalent to your Google Search Console […]

Creating the ideal page title for Chinese websites on Baidu requires a nuanced understanding of Baidu’s unique handling of title tag lengths and the importance of keyword placement. This blog will guide you through the best practices for optimizing your page titles to enhance your site’s visibility on Baidu. Understanding Title Length on Baidu Title […]

This morning, I engaged in a crucial discussion with a fellow online marketer from Guangzhou, who was confronting a storm of misleading advice from her IT department back in the US. Among the misconceptions was a particularly striking claim: that Google cannot crawl, index, or rank websites hosted in China—a notion that adds unnecessary complexity […]

The “Traffic and Keywords” section of Baidu Webmaster Tools offers a window into this world, mirroring the Search Analysis feature in Google Search Console. It provides a deep dive into the search queries driving traffic to your site, highlighting keywords that are your bridge to potential customers. This section is your compass in the vast […]

As the gateway to optimizing your online presence in the world’s largest internet market, the Baidu Webmaster Tools (Baidu Ziyuan) offer an indispensable resource for businesses looking to thrive. Our upcoming series aims to demystify the capabilities and functionalities of Baidu Webmaster Tools, tailored specifically for an international audience. Kicking off with the dashboard (站点信息), […]