As the Year of the Wood Dragon dawns, brands worldwide are igniting their Chinese New Year campaigns. These efforts, aligning with the Lunar New Year, are not just festive but strategic, tapping into the period’s rich symbolism. The Wood Dragon brings a promise of growth and fortitude, inspiring ads that resonate with themes of renewal […]
Category: <span>Content Marketing</span>
In recent months, a new pig has been herded through the content creation village under the name “AI Content”, sometimes also under the names Jasper, GPT3 or chatGPT. It’s about text content that is written by an Artificial Intelligence and almost looks like it was written by a human. Such AI systems have the capabilities […]
When it comes to social e-commerce, the first thing that comes to Chinese people’s mind is WeiShang (WeChat Business), the people who sells goods to their friends in “Moments”. This interactive sales, which is in line with China’s deeply-rooted “human relationship culture” achieves great success in China. The rapid expansion of this group has brought […]
Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips abroad. This year in May, Xiaohongshu just raised $300 million from Alibaba Group in its series D round. People began to compare Xiaohongshu with Weibo, who also receives funding from Alibaba Group. […]
Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have been 100 million registered individual accounts on Zhihu. Its daily active users exceeds 26 million, making it a notable marketing channel in the eyes of online marketers’. On Sep. 20th, 2017, Zhihu […]