Category: <span>Baidu</span>

The “Traffic and Keywords” section of Baidu Webmaster Tools offers a window into this world, mirroring the Search Analysis feature in Google Search Console. It provides a deep dive into the search queries driving traffic to your site, highlighting keywords that are your bridge to potential customers. This section is your compass in the vast […]

As the gateway to optimizing your online presence in the world’s largest internet market, the Baidu Webmaster Tools (Baidu Ziyuan) offer an indispensable resource for businesses looking to thrive. Our upcoming series aims to demystify the capabilities and functionalities of Baidu Webmaster Tools, tailored specifically for an international audience. Kicking off with the dashboard (站点信息), […]

Navigating Baidu’s SEO terrain requires not just a keen understanding of SEO fundamentals but a deep dive into the nuances that distinguish Baidu from its global counterparts like Google. Over the years, a select group of individuals has risen to the challenge, carving out their niches as experts in Baidu SEO. These specialists have not […]

The debate between the efficacy of .CN versus .COM domains persists, fueled by myriad claims from self-proclaimed experts repeating the same narrative, that “Baidu prefers .cn domains”. Ancient Chinese wisdom reminds us of the value of humility and the folly of presumption—teachings that seem especially pertinent when confronting the complexities of search engine algorithms. No […]

Diving into SEO for China, particularly SEO for Baidu, requires a unique approach due to its distinct internet landscape. This guide isn’t a tutorial but a signpost, pointing you towards key resources and sites essential for mastering Baidu SEO. It’s designed to evolve, incorporating new insights and tools as they emerge. Here, you’ll find a […]

(First published October 2023, Last Updated: February 2024) Welcome to the world of Baidu, China’s leading search engine with over 550 million active users. If you want your website to be visible and searchable in the Chinese market, having a Baidu Webmaster Tools account is crucial. It is the equivalent to your Google Search Console […]

Baidu, as the leading web search engine in China, presents a unique landscape shaped by cultural, linguistic, and regulatory factors. This article will shed light on how Baidu deals with non-Chinese content and what that could mean for your Baidu SEO strategy. 2012: Baidu’s Earlier Approach to International Content A decade ago, Baidu’s approach to […]

The role of Social Signals remains a topic of hot debate among digital marketers and SEO enthusiasts. While the consensus leans towards the insignificance of Facebook likes and shares in influencing SEO, there’s a growing curiosity about the impact of links embedded in social media posts, particularly when these originate from accounts with high external […]

As the College Entrance Examination unfolds across China from June 7th to 8th, all eyes are on this momentous event, not only for the candidates and their families but also for people nationwide. Baidu, China’s leading search engine, has unveiled a special Doodle to commemorate this important occasion. Baidu Doodle: A Visual Encouragement You’ll be […]

Baidu, the leading search engine in China, has its own set of unique guidelines for search engine optimization (SEO). With rising competition in the Chinese market, adherence to these guidelines can make the difference between success and failure. Keeping up with the latest Baidu algorithm updates can be a daunting task, but by understanding the […]