JD – What is Jingdong?

Jingdong, or JD, is a Chinese e-commerce platform founded in 1998. It has grown to become one of the largest online retailers in China, offering a wide variety of products including clothing, electronics, and household items.

History of Jingdong

Jingdong was founded by Liu Qiangdong in 1998. Initially, the company was an online seller of IT products and electronics. In 2004, it launched its own logistics service and since then, it has expanded its product offerings to include clothing, household items, and more. In 2011, Jingdong became the first Chinese company to enter Japan’s market, and it now has a foothold in several other countries.

JD’s Business Model:

Jingdong operates a B2C and C2C business model. Customers can purchase products from Jingdong or from other consumers on the platform. It also offers services such as grocery delivery, online payments, and banking.


Jingdong offers a wide range of products, including clothing, electronics, furniture, home appliances, and more. It also offers specialty items such as collectibles and antiques.


Jingdong provides services such as grocery delivery, online payments, and banking. It also offers a loyalty program for customers.


Jingdong regularly offers promotional campaigns such as discounts and flash sales. It also has a membership program for customers, offering discounts and rewards.