Simplifying Baidu Webmaster Tools for Western SEO Practitioners
Baidu Webmaster Tools (BWMT) is an essential platform for anyone optimizing websites for the Chinese market. However, its exclusive use of Simplified Chinese can make it challenging for Western SEO practitioners to navigate and analyze data effectively. Additionally, BWMT lacks the ability to view historical impressions and clicks in table form or download this data for further analysis.
Our Baidu Webmaster Tools Translator & Data Export extension addresses these challenges. It translates the BWMT interface into English while preserving the original Chinese keywords—allowing SEOs to accurately interpret search performance. Moreover, it enhances the tool by enabling users to download historical performance data (impressions and clicks) directly from charts as Excel files.
With this extension, Western marketers can streamline their Baidu SEO efforts and gain valuable insights without struggling with the language barrier or manual data extraction.
Sometimes the page loads slower than the plugin translates. If that is the case, simply click the black “Translate” button on the right.
Baidu Webmaster Tools only show the hostorical Clicks and Impressions data in those charts. We as SEO specialists would however like to have this data in an excel file with dates to further work with it. The “Export” button our extension adds next to the charts offers exactly that.
