Traditional Chinese Proverbs - and what they teach us about SEA/PPC

Welcome to our weekly series exploring ancient Chinese quotes reimagined for the modern Online Marketing World. Each week, we'll take a well-known quote from an ancient Chinese philosopher and provide a fresh interpretation that connects with PPC and search ads. These quotes are often used to inspire and provide guidance in many aspects of life, and we believe they have the potential to enhance your online marketing efforts as well. Join us as we dive into the wisdom of the past to uncover new insights and inspiration for the present.

扇扇清风,待人时当慈和;

扇扇清风,待人时当慈和;

shàn shàn qīngfēng, dàirén shí dāng cí hé;

A fan is a breeze, but treat others with kindness;

Ancient Chinese Philosopher Master ConfucAI

This Chinese Proverb can be understood as a reminder for SEA professionals to approach their work with kindness and consideration towards their clients, colleagues, and the industry as a whole. In online advertising, it can be easy to become focused solely on metrics, data, and objectives, forgetting about the human element behind the campaigns. However, it is essential to remember that ultimately, the success of a SEA campaign depends on the relationships and trust built within the industry. By treating others with kindness and respect, SEA professionals can foster positive relationships, demonstrate professionalism, and build a reputation of integrity. Like a fan providing a refreshing breeze on a hot day, a kind and considerate approach can help create a positive environment within the industry and ultimately lead to better outcomes for all involved.


Experience more Chinese Wisdom in Online Marketing:

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