Category: <span>Baidu</span>

Search engine result pages (SERPs) often have complicated URLs that can be difficult to understand; however, there are various resources available to help decode the Google URLs but only few (and mostly outdated) for Baidu. Baidu search params within the URL are commands easily memorized with regular use, and multiple statements can be combined for […]

Baidu has been criticized by international SEO community for its slow crawling and indexing websites that not hosted in China. Best practice like Sitemap.xml submission to Baidu Webmaster Tools sometimes doesn’t help much, particularly for those websites with more than 10,000 URLs. Here in below we introduce an alternative solution called API submission to improve […]

SEO is the art of helping the search engine understand what a website is about – what keywords it might be relevant for. SEO managers optimize the title tags, meta description tags, headings and content of web pages. Typically, they add general terms that describe the product, add a “China” to the end of the […]

It’s done – the new book is published. We’ve been planning and rescheduling, writing and rewriting for some time. And it’s wonderful to see it published and to see so many nice people saying such nice things about the book. Why writing a Baidu SEO Book? When searching on Amazon, it is not easy to […]

I believe you may use google as your main search engine and when you are looking for a specific brand or product you may receive results comprising product reviews and the product page on distinct storefronts. What I have just written seems pretty obvious, however have you ever imagined a situation where Google don’t want […]

There’s been a plethora of studies exploring Google’s ranking factors, conducted by various entities including ourselves. However, a detailed and systematic examination of the organic ranking factors specific to Baidu, China’s leading search engine, has been notably absent until this point. For Baidu SEO, (western) SEOs often default to strategies proven effective on Google. This […]

In smart technology, Baidu, a titan in Chinese search engines, is making a formidable entrance with its inaugural smart speaker, the “Raven H”. This marks Baidu’s first direct foray into smart devices, leveraging an AI already active in over 100 varied gadgets. This edition of “Postcards from China” delves into how Baidu’s smart speaker initiative […]

Baidu Webmaster Tools launched Structured Data Submission feature, the Schema.org counterpart of Baidu in July 2013, which means to improve the user experience by offering rich snippet on Baidu SERP for websites that offer online data represented in ways other than HTML pages. The first 4 badge of data that it supports are Q&A, online […]