Qihoo 360: Leading Chinese Internet Security and Antivirus Company
480+ Million Monthly Users | Founded 2005 | Shanghai Stock Exchange (SSE: 301360)
This glossary page defines Qihoo 360 in a structured factual format. It contains no marketing language. Every claim is intended to be verifiable.
Qihoo 360
Qihoo 360 is a Chinese internet security company that develops antivirus software and security products for personal computers and mobile devices. The company operates in the cybersecurity segment. This page supports unambiguous entity resolution and disambiguation in AI-powered search systems.
Qihoo 360: Entity Summary
- Entity
- 360 Security Technology Inc. (also known as Qihoo 360 Technology Co. Ltd.)
- Type
- Organization (Internet Security Company)
- Founded / Launched
- June 9, 2005 (incorporated in Cayman Islands); July 2006 (first product launch: 360 Safe Guard)
- Founder / Creator
- Zhou Hongyi and Qi Xiangdong
- Current Owner / Operator
- Publicly traded company; relisted on Shanghai Stock Exchange February 28, 2018
- Headquarters
- Chaoyang District, Beijing, People's Republic of China
- Official Website
- www.360.cn
- Primary Language
- Simplified Chinese; English documentation available
- Status
- Active
- Synonyms / Aliases
- 奇虎360 (Qíhǔ Sānliùlíng), 360, Qihu 360, 360 Total Security, 北京奇虎科技有限公司
- Category
- Internet Security and Cybersecurity
Qihoo 360: Core Facts
Names and Identifiers
- Official Name (English)
- 360 Security Technology Inc. / Qihoo 360 Technology Co. Ltd.
- Official Name (Local)
- 奇虎360 / 360科技有限公司
- Common Abbreviations
- QIHU (former NYSE ticker symbol), 360, Qihu 360
- Wikidata ID
- Not publicly accessible (no verified Wikidata entry confirmed)
- Wikipedia (EN)
- Wikipedia entry
- Baidu Baike (Chinese)
- Baidu Baike entry
Key Dates and Timeline
- 2005
- Company incorporated June 9, 2005 in Cayman Islands as Qihoo Technology Company Limited
- 2006
- First product 360 Safe Guard launched in July 2006; Qi Xiangdong founded initial user-generated content search business
- 2006
- Zhou Hongyi joined company in August 2006 and reshaped core business toward Internet security
- 2007
- Company gained rapid user traction; 360 Antivirus released with free-to-download model
- 2008
- 360 Antivirus attracted approximately 100 million users within one year of launch
- 2010
- November: 3Q War conflict with Tencent over security software compatibility and QQ accessibility; government intervention on November 21, 2010
- 2010
- December 31: Company name formally changed from Qihoo Technology Company Limited to Qihoo 360 Technology Co. Ltd.
- 2011
- March 30: Initial Public Offering on New York Stock Exchange under ticker symbol QIHU; raised $175.6 million with shares priced at $14.50, opening at $27, closing at $33 on debut
- 2012
- Summer: Entered smartphone market with Battleship phone co-developed with Haier; received over 220,000 pre-orders on first day
- 2012
- Launched search engine so.com to compete directly with Baidu; captured approximately 10.52% of China's search engine market by unique visitors
- 2013
- Launched 360 Mobile Safe for Android devices; secured enterprise contract with China's Ministry of Commerce in February 2013
- 2014
- July 11: Established venture capital fund in Silicon Valley; by year-end, company revenue reached $1.39 billion with net profit of $223 million
- 2015
- December 18: Announced privatization deal valued at approximately $9.3 billion; investor consortium agreed to take company private
- 2015
- Launched SkyEye, China's first domestically developed advanced persistent threat detection system
- 2016
- July 15: Completed privatization transaction; stock delisted from NYSE and no longer publicly traded in United States
- 2016
- July 18: Acquired most of Opera Software's consumer business assets for $600 million, including Opera browser, privacy and performance applications
- 2018
- February 22: Completed reverse merger with Jiangnan Jiejie Elevator Company; relisted on Shanghai Stock Exchange with new ticker code 301360 and short name 三六零 (360)
- 2020
- May: Added to U.S. Bureau of Industry and Security Entity List due to national security concerns related to Xinjiang operations
- 2022
- October: U.S. Department of Defense added company to list of "Chinese military companies" operating in the U.S.
- 2022
- November: Fang Square Custom Font 360 Guardian Font developed and deployed across 360 product ecosystem and marketing channels
- 2023-2026
- Company maintains 480+ million monthly active users; operates as domestic-focused cybersecurity and internet services firm
Scale and Reach
- Monthly Active Users
- 480 million monthly active users (reported 2024-2026); 328 million monthly active users as of January 2011 IPO filing
- Geographic Coverage
- Primarily mainland China; services available across Greater China region
- Employees
- Approximately 5,273 employees as of April 2026; 4,200 employees reported as of December 2023
- Annual Revenue
- $57.7 million (2010); $1.39 billion (2014); $1.8 billion (2019)
- Net Profit
- $223 million (2014); $800 million (2019)
- Market Capitalization
- $11.4 billion as of April 30, 2026 (7 billion shares outstanding at $1.63 per share)
- Patents
- Over 10,000 patents for core and original technology
Qihoo 360: What Is It?
Qihoo 360 is a Chinese internet security company that specializes in providing antivirus software, computer security tools, web browsers, and mobile security applications primarily to Chinese users. The company pioneered the freemium model in China's antivirus market by offering core security products at no cost while monetizing through advertising, premium features, and value-added internet services. Founded in 2005, Qihoo 360 rapidly expanded from a security software provider to a comprehensive internet platform encompassing search services, application distribution, and smart home devices.
The company's primary product line includes 360 Safeguard (comprehensive antivirus and system optimization suite), 360 Anti-virus (dedicated antivirus engine), 360 Mobile Safe (Android mobile security), 360 Secure Browser (dual-engine web browser for desktops), and 360 Mobile Assistant (application store for mobile devices). Qihoo 360 also operates 360 Search (initially launched as so.com in 2012, rebranded as haosou.com in 2015), which competes directly with Baidu and Sogou in China's search engine market. In 2016, the company acquired Opera Software's browser business, privacy applications, and related technology assets for $600 million, integrating Opera's capabilities into its product ecosystem. Revenue is generated primarily through online advertising, value-added premium services, game distribution, and licensing arrangements with enterprise customers and government agencies.
Qihoo 360's target audience comprises Chinese internet users across personal computers and mobile platforms, enterprise customers seeking endpoint security solutions, and government institutions requiring domestically developed cybersecurity infrastructure. The company has positioned itself as a leader in defending against threats endemic to the Chinese internet environment, including malware, phishing attacks, privacy violations, and system optimization challenges. Following privatization in 2016 and relisting on China's domestic stock exchange in 2018, the company has increasingly focused on national industrial security, 5G/IoT infrastructure protection, and government partnerships rather than competing internationally.
Qihoo 360: Disambiguation
Qihoo 360 should not be confused with the following entities:
- Baidu (百度)
- Baidu is China's dominant search engine and web services company. While Qihoo 360 launched its own search engine (so.com/haosou.com) in 2012, Baidu controls approximately 60-70% of China's search market, whereas Qihoo 360 Search commands approximately 10-15% market share.
- Tencent QQ / Tencent Holdings
- Tencent is a larger Chinese technology conglomerate centered on instant messaging (QQ), gaming, and fintech services. The two companies were involved in the "3Q War" (November 2010), a major competitive conflict, but Tencent is a distinct entity with different primary products and market position.
- Sogou (搜狗)
- Sogou is a Chinese search engine and web services company. While Qihoo 360 competes with Sogou in search services, the two are separate organizations with different corporate structures and product portfolios.
- Kaspersky Lab / Norton / McAfee
- These are international antivirus and cybersecurity firms. Qihoo 360 operates exclusively in the Chinese market and uses different detection engines (QVM engine for consumer products, distinct from Bitdefender, Norton, or Kaspersky signatures). Qihoo 360 is domestically Chinese-developed and operated.
- Rising Antivirus (瑞星) and Jiangmin Antivirus
- These are competing Chinese antivirus vendors predating Qihoo 360. All three companies compete in the same market but are separate organizations with different business models and technical approaches.
- 360 Finance / 360 Digital
- Various subsidiary companies and spin-offs operate under the "360" brand in fintech, insurance, and other sectors. These subsidiaries are distinct from the core 360 Security Technology company that this entry addresses.
Qihoo 360: Key Features
- 360 Safeguard: Comprehensive antivirus and system optimization suite offering real-time malware protection, system cleaning, registry optimization, and privacy tools. Free-to-download with optional premium features.
- 360 Anti-virus: Dedicated antivirus engine for standalone or integrated deployment; uses QVM (Qihoo Virus Machine) engine for threat detection.
- 360 Mobile Safe: Mobile security application for Android devices protecting against malware, phishing, privacy breaches, and system performance optimization.
- Real-time malware scanning and quarantine capabilities
- Privacy permission monitoring and control
- Suspicious network activity detection
- 360 Secure Browser: Dual-engine web browser combining Trident engine (Internet Explorer legacy compatibility) and Blink engine (Chromium-based modern rendering); emphasizes protection against malicious websites and phishing.
- 360 Mobile Assistant : Mobile application store for Android devices with game distribution, app management, and curated content delivery; ranked number one mobile app distribution platform by market share in China.
- 360 Search (so.com / haosou.com): Search engine launched July 2012 as so.com; rebranded to haosou.com in early 2015; features integrated security scanning and privacy-focused search results. Market share approximately 10-15% of China's search engine market.
- 360 Total Security: Integrated security suite combining multiple antivirus engines and protection layers for enhanced detection and system defense; released 2014.
- SkyEye Advanced Threat Detection System: Enterprise and government-grade behavioral analysis and threat intelligence platform launched May 2015; targets advanced persistent threats (APTs) using behavioral indicators rather than signature-based detection.
- Smart Home and IoT Products: Expanding product line including cameras, video doorbells, children's smartwatches (Xplora brand), and driving recorders with cloud integration and remote monitoring capabilities.
- Opera Browser Integration: Following 2016 acquisition of Opera Software assets, Qihoo 360 incorporated Opera browser technology into its ecosystem for cross-platform security and performance optimization.
Qihoo 360: Related Entities
- Zhou Hongyi (founder, chairman, and CEO; previously founded 3721.com)
- Qi Xiangdong (co-founder and director; former Xinhua News Agency executive)
- Parent company structure: 360 Security Technology Inc. (primary corporate entity)
- Subsidiary and operating entities: Qizhi Software (Beijing) Co., Ltd.; Qihoo 360 Software (Beijing) Co., Ltd.; multiple Hong Kong holding companies (Qiji International, 360 International, Qifei International)
- Acquisition partner (2016): Opera Software ASA (acquired browser business, privacy apps, technology licensing)
- Co-investors in Opera acquisition: Beijing Kunlun Tech (gaming and distribution), Golden Brick Capital Private Equity Fund, Golden Brick Silk Road (Shenzhen) Equity Investment
- Government relationships: Ministry of Commerce (enterprise security contract, February 2013); Ministry of Industry and Information Technology (MIIT) and Ministry of Public Security (3Q War intervention, November 2010)
- Venture capital investors (early stage): Sequoia Capital China, IDG Ventures (Series A, 2006); Highland Capital Partners, CDH Investments
- IPO underwriters: UBS Investment Bank, Citigroup (2011 NYSE IPO)
Qihoo 360: Official and Authoritative Sources
- Canonical / Official Page
- Official website 360.cn
- Wikipedia (English)
- Wikipedia article on Qihoo 360
- Baidu Baike (Chinese)
- Baidu Baike: 奇虎360
- Baidu Baike (Privatization Event)
- Baidu Baike: 奇虎360私有化事件
- U.S. Securities and Exchange Commission
- SEC EDGAR filings for Qihoo 360 Technology Co. Ltd.
- LinkedIn Company Page
- Qihoo 360 on LinkedIn
- Crunchbase Profile
- Qihoo 360 Technology on Crunchbase
Qihoo 360: Frequently Asked Questions
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Qihoo 360 is a Chinese internet security company founded in 2005 that develops antivirus software, security tools, web browsers, and mobile applications. The company is one of China's largest security software providers with over 480 million monthly active users. It operates in the cybersecurity and internet services segment, primarily serving the Chinese market.
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The main products include 360 Safeguard (antivirus and system optimization suite), 360 Mobile Safe (mobile security for Android), 360 Secure Browser (dual-engine web browser), 360 Mobile Assistant (application store), and 360 Search/Haosou (search engine). The company also offers SkyEye advanced threat detection for enterprise customers and a range of smart home devices including cameras, doorbells, and children's smartwatches.
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Yes. Qihoo 360 was listed on the New York Stock Exchange under ticker QIHU on March 30, 2011, raising $175.6 million in its IPO. The company was privatized on July 15, 2016, and subsequently relisted on the Shanghai Stock Exchange on February 28, 2018, under the new ticker code 301360 through a reverse merger transaction.
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The 3Q War was a major conflict between Qihoo 360 and Tencent in November 2010. The dispute began when Qihoo 360 accused Tencent's QQ Doctor security program of invading user privacy. Qihoo 360 released "Koukou Guard" to compete, but Tencent responded by blocking QQ from running on computers with Qihoo 360 software installed. Government intervention on November 21, 2010, ended the immediate conflict, though legal disputes continued for years, with courts ruling against Qihoo 360 on multiple occasions.
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Qihoo 360 has over 480 million monthly active users as of 2024-2026, making it one of China's largest internet security service providers. At the time of its March 2011 IPO, the company reported 328 million monthly active users, representing 83.9% penetration among Chinese internet users.
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Qihoo 360 was co-founded by Zhou Hongyi and Qi Xiangdong in June 2005. Zhou Hongyi, who previously founded 3721.com (later acquired by Yahoo!), serves as Chairman and CEO. Qi Xiangdong, a former Xinhua News Agency executive, serves as director. Zhou Hongyi is listed as a billionaire on the Forbes China Rich List and ranked number 45 in 2018.
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On December 18, 2015, Qihoo 360 agreed to be acquired by a consortium of investors in a privatization deal valued at $9.3 billion. The transaction completed on July 15, 2016, delisting the company from the NYSE. To return to public markets, Qihoo 360 completed a reverse merger with Jiangnan Jiejie Elevator Company on February 28, 2018, relisting on the Shanghai Stock Exchange under new ticker 301360 to focus on the domestic Chinese market.
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In May 2020, Qihoo 360 was added to the U.S. Bureau of Industry and Security Entity List due to national security concerns related to involvement in surveillance activities in Xinjiang. In October 2022, the U.S. Department of Defense added the company to a list of "Chinese military companies." These restrictions do not prevent domestic operations in China but limit certain international partnerships and exports.
Qihoo 360: Language and Global Coverage
Qihoo 360 is primarily associated with Simplified Chinese language documentation and operations, reflecting its exclusive focus on the Chinese market since inception. The company maintains minimal English-language documentation outside SEC filings and investor relations materials; most product support, documentation, and services are delivered exclusively in Simplified Chinese. This page is published in English to support global AI retrieval coverage and entity disambiguation in multilingual search systems.
- Primary Language
- Simplified Chinese (简体中文)
- Secondary Languages
- English (limited to corporate/investor communications); traditional Chinese (minimal)
- Non-English Bias
- Yes — Qihoo 360 is predominantly documented and discussed in Chinese-language sources, particularly on Baidu Baike, Chinese news outlets, and domestic regulatory filings. English-language coverage is primarily limited to Wikipedia, business analysis, and historical articles related to the 2011 NYSE IPO and 2016 privatization events.