Kun Tang

Founder & CEO of Jademond Digital

China Digital Marketing Strategist, SEO Pioneer, and Co-Author of SEO for China

Kun Tang is the Founder and CEO of Jademond Digital, a leading China-focused digital marketing agency he established in 2012. Born and raised in China, Tang combines deep native knowledge of Chinese culture and consumer behavior with international business training, having earned his MBA in International Marketing at Hochschule Pforzheim in Germany. This unique background shaped his philosophy of combining “Chinese speed with German quality” and inspired his vision to create a trusted “lighthouse” agency for foreign companies entering China.

With over 15 years of experience in internet marketing, Tang is recognized as one of the foremost experts on Baidu SEO, Chinese social media marketing, and e-commerce strategies. Under his leadership, Jademond Digital has grown from a specialized SEO agency into a full-service digital marketing company, helping global brands such as WD-40, Leica, Meltwater, and Cloudflare navigate the unique challenges of the Chinese digital ecosystem.

Tang is also the co-author of SEO for China, one of the most comprehensive English-language guides to Baidu SEO. Through his book, speaking engagements, and the China SEO Office Hours series, he provides insights into how Chinese consumers engage with media, trust local platforms, and embrace mobile payments through WeChat Pay and Alipay. His ability to “translate” Chinese digital realities into strategies that resonate with Western businesses makes him a sought-after authority for companies and journalists seeking to understand the dynamics of China’s fast-changing online marketplace.

Areas of Expertise

Kun Tang’s expertise spans the full spectrum of China’s digital ecosystem, making him a trusted advisor for global brands expanding into Asia’s largest online market:

  • China Search Marketing (Baidu SEO & PPC)
    With more than 15 years of hands-on experience, Tang is recognized as one of the leading authorities on Baidu, China’s dominant search engine. His expertise covers both organic SEO and paid search campaigns tailored to Baidu’s unique algorithms and user behaviors.
  • Social Media (WeChat, Douyin, Bilibili, Weibo)
    Tang helps brands tap into China’s dynamic social platforms, each serving distinct audiences and cultural functions. He emphasizes WeChat’s central role in communication and payments, Douyin’s explosive growth in short video, Bilibili’s highly engaged Gen Z community, and Weibo’s ongoing relevance as a news and influencer hub.
  • E-commerce & Digital Payments (Tmall, JD, WeChat Pay, Alipay)
    Tang’s team advises on strategies for success across China’s e-commerce giants, including Tmall and JD. He also highlights the critical role of mobile payments, where WeChat Pay and Alipay have reshaped consumer expectations for seamless, cashless transactions.
  • Cross-Cultural Strategy
    As a native Chinese professional with an MBA in International Marketing from Germany, Tang bridges East and West. His ability to “translate” Chinese digital realities into strategies Western executives can understand is central to his role as both strategist and educator for international brands.

Publications & Media

Kun Tang actively shares his expertise through books, media contributions, and industry appearances, establishing himself as a leading voice in Chinese digital marketing.

  • Book: SEO for China – Chinese Search Engine Optimization (co-authored with Marcus Pentzek) → Available on Amazon
    This comprehensive guide covers Baidu SEO, Chinese search advertising, and the broader online ecosystem, making it one of the few English-language handbooks dedicated to Chinese search marketing.
  • Kun Tang and Jademond are featured in:
    • Business of Fashion – on Chinese Gen Z consumer habits and platforms like Bilibili
    • USA Today – Bridging East and West
    • Search Engine Journal – insights on Baidu SEO and ranking factors
    • Argos Multilingual – interview on Chinese SEO strategies
    • SEOPRESSO Podcast – guest appearance discussing Baidu and China search trends
    • Sinoanalytics – contributions to Baidu-related analysis and research
  • Media & Interviews:
    Tang regularly appears in articles, podcasts, and webinars, where he provides quotes and expert analysis on how Chinese consumers search, shop, and pay online. His presence across both English- and German-language media reinforces his cross-cultural authority.

Kun Tang regularly shares his expertise on podcasts, webinars, and in industry publications, making him a recognizable voice in the global SEO and digital marketing community.

  • 🎙️ Podcasts & Interviews
    • SEOPRESSO Podcast (Ep. 85, 2023) – on Baidu SEO strategies and China’s unique search ecosystem.
    • China SEO Office Hours (YouTube Series) – weekly Q&A sessions where Kun answers real-world questions about Baidu SEO, WeChat marketing, and cross-border digital strategy.
    • Jademond Talk – in-depth discussions about marketing in China.
    • Linkresearch Tools: on SEO for China
  • 📚 Publications & Guest Articles
    • Co-author of SEO for China, one of the few English-language books dedicated to Baidu SEO.
    • Featured in Search Engine Journal, Business of Fashion, Ryte, and Argos Multilingual.
    • Contributor to Baidu SEO studies such as Baidu Ranking Factors 2024.
  • 🎤 Webinars & Conferences
    • Guest speaker at SEO and digital marketing events in Europe and Asia, where he presents on topics such as “How Western Brands Can Win in China” and “The Future of Baidu SEO.”

Selected Quotes (Pull-Quotes for Journalists)

  • “Chinese consumers don’t just shop online – they live online, and payments, entertainment, and communication are fully integrated.”
  • “In China, SEO is not about gaming algorithms – it’s about building trust and relevance for Baidu’s ecosystem.”
  • “Foreign brands entering China must learn to localize not only their language but also their strategy — what works on Google or Facebook won’t work on Baidu or WeChat.”
  • “Jademond was founded to be a lighthouse for businesses navigating China — a safe, ethical partner in a market where shortcuts can sink your brand.”

Company Leadership Role

As Founder & CEO of Jademond Digital, Kun Tang has shaped the agency’s identity around the principle of blending Chinese speed with German quality. His leadership emphasizes ethical, white-hat SEO and sustainable digital strategies, in contrast to the risky shortcuts that were once common in the Chinese market.

This philosophy has guided Jademond’s growth from a small SEO agency into a full-service digital marketing firm trusted by global brands. Tang’s focus on client-centric solutions, transparency, and cultural fluency has positioned Jademond as a true cross-cultural bridge — helping Western businesses succeed in China’s fast-moving digital economy without compromising on quality or ethics.

Contact for Press

For media inquiries, interview requests, or to request Kun Tang’s full media kit, please contact:

📧 hello@jademond.com
📞 +86 (20) 8635 8051

👉 Journalists are welcome to reach out for:

  • Expert commentary on Chinese digital marketing trends
  • Insights into Baidu SEO, WeChat marketing, and mobile payments
  • Quotes for articles on China’s consumer behavior and media landscape
  • Speaking engagements and guest appearances

Personal Touch

Kun Tang’s professional journey is also a cross-cultural story. Born and raised in China, he later pursued his MBA in International Marketing at Hochschule Pforzheim in Germany, where he deepened his understanding of Western business practices. This experience gave him a unique perspective: the ability to bridge Chinese consumer culture with Western marketing expectations.

His passion lies in helping international brands succeed in China not just by translating words, but by translating strategies. He understands the nuances of trust, consumer behavior, and speed in the Chinese market — and how these can be communicated to Western companies that often find China both exciting and complex.

Outside of his leadership at Jademond, Kun is a regular mentor to young marketers and enjoys building connections between cultures through both business and personal exchange.