Zhihu – What is Zhihu?
Essentially, it’s a comprehensive community that combines social, eCommerce, and Q&A elements. The website was first launched in 2011 and is similar to the USA’s Quora, where users ask questions and get answers from other members of the community. Its popularity among Chinese netizens has helped it become a powerful marketing tool. But what exactly is Zhihu?
The service was developed by a group of entrepreneurs who wanted to reach a wide audience through personalized and curated content. The community’s popularity made it possible for entrepreneurs to create and launch their own products and services. Today, Zhihu has more than 101.2 million users and 5.5 million monthly paying members. In addition, Zhihu generated a total of RMB823.5 million, or US $127.8 millions, in the third quarter of 2021. Because of the broader audience and increased interest, the website’s profits grew by 115.1%.
What is Zhihu? It’s an online question and answer site for the Chinese market. Unlike the traditional online question-answer forums, users gain knowledge about topics by asking and answering questions. By January 2012, Zhihu had over 300 million users. According to Crunchbase Inc., the platform has already achieved a market capital valuation of $190 million. It’s a fast growing, highly targeted, and highly valuable resource for Chinese entrepreneurs.
Users of Zhihu are classified into three distinct groups. The first group is the quality life group. These people tend to be middle class, and focus on pursuing fashion and style. The second category is the knowledge group. These users tend to be well-read and maintain good reading habits. The third type of user is the trend-following group. They have diverse interests and enjoy sharing information. If you’re looking for a brand to promote, Zhihu is a great place to start.
Companies can use Zhihu to increase brand awareness. Unlike other platforms, the site is free and is a great place to promote products and services. And with so many users, you can also build brand awareness. This means that you can use it to help others. This is a good way to engage the community and earn credibility. This will increase your brand’s popularity and visibility. If you want to get more out of it, consider creating a professional page.
Another benefit of Zhihu is its extensive content library. Users can publish articles with long answers. They can also host Q&A campaigns. The Q&A campaigns allow users to answer questions in-depth and become authority articles on Zhihu.com. Moreover, Zhihu also offers a platform for companies to promote their own products and services. These online communities are a valuable resource for business, and the right tools can help them succeed in their marketing strategies.
The platform has a variety of different types of content. Its live courses and audio books offer diverse topics. Besides this, it also offers an e-book and weekly magazine. The most interesting thing about Zhihu is that it enables businesses to engage with the community and build trust. So, if you’re interested in using the platform to promote your products and services, you can sign up now.
The platform has two membership options: the Reading Club membership, which offers knowledge-based content, and Salt Elected, which offers social benefits. The interface of Zhihu is easy to navigate and comprises a main page, discover section, and a topic section. The topic section displays the top posts on a topic. It also includes links to various other users’ posts on the same topic. It’s essential to register on Zhihu if you plan on making use of it as a marketing tool.
In addition to its e-commerce function, the platform allows users to view a variety of content, which is helpful for content marketers. Because the platform’s users are usually educated millennials from first-tier cities, they’re typically well-educated with high incomes. Moreover, the high level of interaction and engagement on the Zhihu platform makes it an excellent place for market research.