BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Jademond Digital//China Marketing Calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:China Marketing Calendar 2026
BEGIN:VEVENT
UID:newyear-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260102
SUMMARY:New Year's Day 元旦
DESCRIPTION:Public holiday. Pairs with Christmas as the "Double Dan" (双旦) season in tier-1 cities.
END:VEVENT
BEGIN:VEVENT
UID:newyear-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20251117
DTEND;VALUE=DATE:20251118
SUMMARY:[T-45] Confirm concept & budget — New Year's Day
END:VEVENT
BEGIN:VEVENT
UID:newyear-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20251211
DTEND;VALUE=DATE:20251212
SUMMARY:[T-21] Assets finalised — New Year's Day
END:VEVENT
BEGIN:VEVENT
UID:newyear-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20251225
DTEND;VALUE=DATE:20251226
SUMMARY:[T-7] Supporting content live — New Year's Day
END:VEVENT
BEGIN:VEVENT
UID:laba-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260126
DTEND;VALUE=DATE:20260127
SUMMARY:Laba Festival 腊八节
DESCRIPTION:Traditional opening of the Chinese New Year season — the first sign that CNY campaigns should already be live.
END:VEVENT
BEGIN:VEVENT
UID:valentines-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260214
DTEND;VALUE=DATE:20260215
SUMMARY:Valentine's Day 情人节
DESCRIPTION:The Western romance date — one of four in the Chinese calendar. Skews younger and more urban than Qixi.
END:VEVENT
BEGIN:VEVENT
UID:valentines-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20251231
DTEND;VALUE=DATE:20260101
SUMMARY:[T-45] Confirm concept & budget — Valentine's Day
END:VEVENT
BEGIN:VEVENT
UID:valentines-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260124
DTEND;VALUE=DATE:20260125
SUMMARY:[T-21] Assets finalised — Valentine's Day
END:VEVENT
BEGIN:VEVENT
UID:valentines-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260207
DTEND;VALUE=DATE:20260208
SUMMARY:[T-7] Supporting content live — Valentine's Day
END:VEVENT
BEGIN:VEVENT
UID:cny-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260217
DTEND;VALUE=DATE:20260218
SUMMARY:Chinese New Year (Spring Festival) 春节
DESCRIPTION:The single biggest consumer moment of the Chinese year: gifting\, red packets\, family reunion\, and a multi-day national holiday.
END:VEVENT
BEGIN:VEVENT
UID:cny-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251120
SUMMARY:[T-90] Lock strategy & budget — Chinese New Year (Spring Festival)
END:VEVENT
BEGIN:VEVENT
UID:cny-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20251219
DTEND;VALUE=DATE:20251220
SUMMARY:[T-60] Creative production starts — Chinese New Year (Spring Festival)
END:VEVENT
BEGIN:VEVENT
UID:cny-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260118
DTEND;VALUE=DATE:20260119
SUMMARY:[T-30] Book media / KOLs — Chinese New Year (Spring Festival)
END:VEVENT
BEGIN:VEVENT
UID:cny-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260203
DTEND;VALUE=DATE:20260204
SUMMARY:[T-14] Teaser content live — Chinese New Year (Spring Festival)
END:VEVENT
BEGIN:VEVENT
UID:cny-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260210
DTEND;VALUE=DATE:20260211
SUMMARY:[T-7] Pre-sale / deposit phase — Chinese New Year (Spring Festival)
END:VEVENT
BEGIN:VEVENT
UID:lantern-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260303
DTEND;VALUE=DATE:20260304
SUMMARY:Lantern Festival 元宵节
DESCRIPTION:Closes the CNY season. Sweet tangyuan and a soft romance angle; a natural "last call" for Spring Festival promotions.
END:VEVENT
BEGIN:VEVENT
UID:lantern-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260117
DTEND;VALUE=DATE:20260118
SUMMARY:[T-45] Confirm concept & budget — Lantern Festival
END:VEVENT
BEGIN:VEVENT
UID:lantern-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260210
DTEND;VALUE=DATE:20260211
SUMMARY:[T-21] Assets finalised — Lantern Festival
END:VEVENT
BEGIN:VEVENT
UID:lantern-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260224
DTEND;VALUE=DATE:20260225
SUMMARY:[T-7] Supporting content live — Lantern Festival
END:VEVENT
BEGIN:VEVENT
UID:womens-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260308
DTEND;VALUE=DATE:20260309
SUMMARY:Women's Day / Goddess Day 妇女节 / 女神节
DESCRIPTION:Rebranded commercially as Goddess Day (女神节). One of the largest beauty and fashion e-commerce moments of H1.
END:VEVENT
BEGIN:VEVENT
UID:womens-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20251208
DTEND;VALUE=DATE:20251209
SUMMARY:[T-90] Lock strategy & budget — Women's Day / Goddess Day
END:VEVENT
BEGIN:VEVENT
UID:womens-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260107
DTEND;VALUE=DATE:20260108
SUMMARY:[T-60] Creative production starts — Women's Day / Goddess Day
END:VEVENT
BEGIN:VEVENT
UID:womens-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260206
DTEND;VALUE=DATE:20260207
SUMMARY:[T-30] Book media / KOLs — Women's Day / Goddess Day
END:VEVENT
BEGIN:VEVENT
UID:womens-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260222
DTEND;VALUE=DATE:20260223
SUMMARY:[T-14] Teaser content live — Women's Day / Goddess Day
END:VEVENT
BEGIN:VEVENT
UID:womens-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260302
SUMMARY:[T-7] Pre-sale / deposit phase — Women's Day / Goddess Day
END:VEVENT
BEGIN:VEVENT
UID:315-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260315
DTEND;VALUE=DATE:20260316
SUMMARY:Consumer Rights Day (315) 315晚会
DESCRIPTION:CCTV airs its annual consumer-rights exposé. Brands go on defensive footing — have PR ready\, do not launch.
END:VEVENT
BEGIN:VEVENT
UID:qingming-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260405
DTEND;VALUE=DATE:20260406
SUMMARY:Qingming (Tomb-Sweeping Day) 清明节
DESCRIPTION:A day of remembrance and a public holiday. Travel and transport messaging is fine; festive or promotional campaigns are not.
END:VEVENT
BEGIN:VEVENT
UID:labor-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260501
DTEND;VALUE=DATE:20260502
SUMMARY:Labour Day Golden Week 五一劳动节
DESCRIPTION:A five-day holiday cluster and the year's second-biggest domestic travel peak.
END:VEVENT
BEGIN:VEVENT
UID:labor-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260131
DTEND;VALUE=DATE:20260201
SUMMARY:[T-90] Lock strategy & budget — Labour Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:labor-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260302
DTEND;VALUE=DATE:20260303
SUMMARY:[T-60] Creative production starts — Labour Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:labor-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260401
DTEND;VALUE=DATE:20260402
SUMMARY:[T-30] Book media / KOLs — Labour Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:labor-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260417
DTEND;VALUE=DATE:20260418
SUMMARY:[T-14] Teaser content live — Labour Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:labor-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260424
DTEND;VALUE=DATE:20260425
SUMMARY:[T-7] Pre-sale / deposit phase — Labour Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:youth-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260504
DTEND;VALUE=DATE:20260505
SUMMARY:Youth Day 五四青年节
DESCRIPTION:A recognised moment for youth-brand storytelling — Bilibili's annual film is the benchmark.
END:VEVENT
BEGIN:VEVENT
UID:mothers-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260510
DTEND;VALUE=DATE:20260511
SUMMARY:Mother's Day 母亲节
DESCRIPTION:Well established in China and a reliable gifting peak for beauty\, jewellery and health categories.
END:VEVENT
BEGIN:VEVENT
UID:mothers-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260326
DTEND;VALUE=DATE:20260327
SUMMARY:[T-45] Confirm concept & budget — Mother's Day
END:VEVENT
BEGIN:VEVENT
UID:mothers-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260419
DTEND;VALUE=DATE:20260420
SUMMARY:[T-21] Assets finalised — Mother's Day
END:VEVENT
BEGIN:VEVENT
UID:mothers-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260503
DTEND;VALUE=DATE:20260504
SUMMARY:[T-7] Supporting content live — Mother's Day
END:VEVENT
BEGIN:VEVENT
UID:520-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260520
DTEND;VALUE=DATE:20260521
SUMMARY:520 "I Love You" Day 520
DESCRIPTION:Digital-native romance date (520 ≈ 我爱你). WeChat red packets of 520.00 are a tradition; skews younger than Qixi.
END:VEVENT
BEGIN:VEVENT
UID:520-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260219
DTEND;VALUE=DATE:20260220
SUMMARY:[T-90] Lock strategy & budget — 520 "I Love You" Day
END:VEVENT
BEGIN:VEVENT
UID:520-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260321
DTEND;VALUE=DATE:20260322
SUMMARY:[T-60] Creative production starts — 520 "I Love You" Day
END:VEVENT
BEGIN:VEVENT
UID:520-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260420
DTEND;VALUE=DATE:20260421
SUMMARY:[T-30] Book media / KOLs — 520 "I Love You" Day
END:VEVENT
BEGIN:VEVENT
UID:520-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260506
DTEND;VALUE=DATE:20260507
SUMMARY:[T-14] Teaser content live — 520 "I Love You" Day
END:VEVENT
BEGIN:VEVENT
UID:520-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260513
DTEND;VALUE=DATE:20260514
SUMMARY:[T-7] Pre-sale / deposit phase — 520 "I Love You" Day
END:VEVENT
BEGIN:VEVENT
UID:childrens-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20260602
SUMMARY:Children's Day 六一儿童节
DESCRIPTION:Toys and kids categories\, plus a strong adult "inner child" self-gifting trend.
END:VEVENT
BEGIN:VEVENT
UID:childrens-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260417
DTEND;VALUE=DATE:20260418
SUMMARY:[T-45] Confirm concept & budget — Children's Day
END:VEVENT
BEGIN:VEVENT
UID:childrens-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260511
DTEND;VALUE=DATE:20260512
SUMMARY:[T-21] Assets finalised — Children's Day
END:VEVENT
BEGIN:VEVENT
UID:childrens-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260525
DTEND;VALUE=DATE:20260526
SUMMARY:[T-7] Supporting content live — Children's Day
END:VEVENT
BEGIN:VEVENT
UID:gaokao-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260607
DTEND;VALUE=DATE:20260608
SUMMARY:Gaokao Exam Period Begins 高考
DESCRIPTION:National university entrance exams. Encouragement campaigns and education/nutrition brands find a natural hook.
END:VEVENT
BEGIN:VEVENT
UID:618-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260618
DTEND;VALUE=DATE:20260619
SUMMARY:618 Mid-Year Shopping Festival 618
DESCRIPTION:JD's anniversary\, now an all-platform mega-sale. Pre-sale typically opens around three weeks ahead.
END:VEVENT
BEGIN:VEVENT
UID:618-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260320
DTEND;VALUE=DATE:20260321
SUMMARY:[T-90] Lock strategy & budget — 618 Mid-Year Shopping Festival
END:VEVENT
BEGIN:VEVENT
UID:618-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260419
DTEND;VALUE=DATE:20260420
SUMMARY:[T-60] Creative production starts — 618 Mid-Year Shopping Festival
END:VEVENT
BEGIN:VEVENT
UID:618-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260519
DTEND;VALUE=DATE:20260520
SUMMARY:[T-30] Book media / KOLs — 618 Mid-Year Shopping Festival
END:VEVENT
BEGIN:VEVENT
UID:618-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260604
DTEND;VALUE=DATE:20260605
SUMMARY:[T-14] Teaser content live — 618 Mid-Year Shopping Festival
END:VEVENT
BEGIN:VEVENT
UID:618-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260611
DTEND;VALUE=DATE:20260612
SUMMARY:[T-7] Pre-sale / deposit phase — 618 Mid-Year Shopping Festival
END:VEVENT
BEGIN:VEVENT
UID:dragon_boat-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260619
DTEND;VALUE=DATE:20260620
SUMMARY:Dragon Boat Festival 端午节
DESCRIPTION:Public holiday with zongzi gifting and dragon boat racing. Works well for food\, corporate gifting and active-lifestyle brands.
END:VEVENT
BEGIN:VEVENT
UID:dragon_boat-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260505
DTEND;VALUE=DATE:20260506
SUMMARY:[T-45] Confirm concept & budget — Dragon Boat Festival
END:VEVENT
BEGIN:VEVENT
UID:dragon_boat-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260529
DTEND;VALUE=DATE:20260530
SUMMARY:[T-21] Assets finalised — Dragon Boat Festival
END:VEVENT
BEGIN:VEVENT
UID:dragon_boat-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260612
DTEND;VALUE=DATE:20260613
SUMMARY:[T-7] Supporting content live — Dragon Boat Festival
END:VEVENT
BEGIN:VEVENT
UID:fathers-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260621
DTEND;VALUE=DATE:20260622
SUMMARY:Father's Day 父亲节
DESCRIPTION:Smaller than Mother's Day but growing\, particularly for electronics\, spirits and menswear.
END:VEVENT
BEGIN:VEVENT
UID:88-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260808
DTEND;VALUE=DATE:20260809
SUMMARY:88 Member Day 88会员节
DESCRIPTION:Alibaba's 88VIP membership moment — a loyalty and retention play rather than acquisition.
END:VEVENT
BEGIN:VEVENT
UID:818-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260818
DTEND;VALUE=DATE:20260819
SUMMARY:818 Shopping Festival 818
DESCRIPTION:Originally Suning's festival\, now broader. Notably strong for consumer electronics and appliances.
END:VEVENT
BEGIN:VEVENT
UID:qixi-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260819
DTEND;VALUE=DATE:20260820
SUMMARY:Qixi Festival (Chinese Valentine's Day) 七夕
DESCRIPTION:The premium romance date. Jewellery\, fragrance\, and luxury gifting peak here — higher basket values than 520.
END:VEVENT
BEGIN:VEVENT
UID:qixi-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260521
DTEND;VALUE=DATE:20260522
SUMMARY:[T-90] Lock strategy & budget — Qixi Festival (Chinese Valentine's Day)
END:VEVENT
BEGIN:VEVENT
UID:qixi-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260620
DTEND;VALUE=DATE:20260621
SUMMARY:[T-60] Creative production starts — Qixi Festival (Chinese Valentine's Day)
END:VEVENT
BEGIN:VEVENT
UID:qixi-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260720
DTEND;VALUE=DATE:20260721
SUMMARY:[T-30] Book media / KOLs — Qixi Festival (Chinese Valentine's Day)
END:VEVENT
BEGIN:VEVENT
UID:qixi-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260805
DTEND;VALUE=DATE:20260806
SUMMARY:[T-14] Teaser content live — Qixi Festival (Chinese Valentine's Day)
END:VEVENT
BEGIN:VEVENT
UID:qixi-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260812
DTEND;VALUE=DATE:20260813
SUMMARY:[T-7] Pre-sale / deposit phase — Qixi Festival (Chinese Valentine's Day)
END:VEVENT
BEGIN:VEVENT
UID:ghost-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260827
DTEND;VALUE=DATE:20260828
SUMMARY:Ghost Festival 中元节
DESCRIPTION:Associated with the dead and with bad luck. Avoid launches\, promotions\, and anything celebratory around this date.
END:VEVENT
BEGIN:VEVENT
UID:schoolstart-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20260902
SUMMARY:School Year Begins 开学季
DESCRIPTION:Back-to-school retail: stationery\, electronics\, uniforms\, and a spike in parenting content.
END:VEVENT
BEGIN:VEVENT
UID:schoolstart-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260718
DTEND;VALUE=DATE:20260719
SUMMARY:[T-45] Confirm concept & budget — School Year Begins
END:VEVENT
BEGIN:VEVENT
UID:schoolstart-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260811
DTEND;VALUE=DATE:20260812
SUMMARY:[T-21] Assets finalised — School Year Begins
END:VEVENT
BEGIN:VEVENT
UID:schoolstart-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260825
DTEND;VALUE=DATE:20260826
SUMMARY:[T-7] Supporting content live — School Year Begins
END:VEVENT
BEGIN:VEVENT
UID:99-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260909
DTEND;VALUE=DATE:20260910
SUMMARY:99 Value Shopping Festival 99大促
DESCRIPTION:Taobao's value-focused sale. A useful warm-up moment ahead of the Q4 run.
END:VEVENT
BEGIN:VEVENT
UID:teachers-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260910
DTEND;VALUE=DATE:20260911
SUMMARY:Teachers' Day 教师节
DESCRIPTION:Gifting moment in the education vertical.
END:VEVENT
BEGIN:VEVENT
UID:mid_autumn-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260925
DTEND;VALUE=DATE:20260926
SUMMARY:Mid-Autumn Festival 中秋节
DESCRIPTION:Mooncake season. Uniquely strong for B2B corporate gifting as well as consumer family-reunion messaging.
END:VEVENT
BEGIN:VEVENT
UID:mid_autumn-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260627
DTEND;VALUE=DATE:20260628
SUMMARY:[T-90] Lock strategy & budget — Mid-Autumn Festival
END:VEVENT
BEGIN:VEVENT
UID:mid_autumn-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260727
DTEND;VALUE=DATE:20260728
SUMMARY:[T-60] Creative production starts — Mid-Autumn Festival
END:VEVENT
BEGIN:VEVENT
UID:mid_autumn-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260826
DTEND;VALUE=DATE:20260827
SUMMARY:[T-30] Book media / KOLs — Mid-Autumn Festival
END:VEVENT
BEGIN:VEVENT
UID:mid_autumn-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260911
DTEND;VALUE=DATE:20260912
SUMMARY:[T-14] Teaser content live — Mid-Autumn Festival
END:VEVENT
BEGIN:VEVENT
UID:mid_autumn-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260918
DTEND;VALUE=DATE:20260919
SUMMARY:[T-7] Pre-sale / deposit phase — Mid-Autumn Festival
END:VEVENT
BEGIN:VEVENT
UID:national-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
SUMMARY:National Day Golden Week 国庆节
DESCRIPTION:Seven-day holiday and the biggest domestic travel window. Also prime territory for guochao (国潮) patriotic-brand campaigns.
END:VEVENT
BEGIN:VEVENT
UID:national-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260703
DTEND;VALUE=DATE:20260704
SUMMARY:[T-90] Lock strategy & budget — National Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:national-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260802
DTEND;VALUE=DATE:20260803
SUMMARY:[T-60] Creative production starts — National Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:national-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20260902
SUMMARY:[T-30] Book media / KOLs — National Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:national-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260917
DTEND;VALUE=DATE:20260918
SUMMARY:[T-14] Teaser content live — National Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:national-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260924
DTEND;VALUE=DATE:20260925
SUMMARY:[T-7] Pre-sale / deposit phase — National Day Golden Week
END:VEVENT
BEGIN:VEVENT
UID:double_ninth-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261018
DTEND;VALUE=DATE:20261019
SUMMARY:Double Ninth Festival 重阳节
DESCRIPTION:Seniors' day. Relevant for health\, insurance\, and filial-piety gifting narratives.
END:VEVENT
BEGIN:VEVENT
UID:1111-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261111
DTEND;VALUE=DATE:20261112
SUMMARY:Double 11 / Singles' Day 双十一
DESCRIPTION:The largest shopping event on earth. Pre-sale opens around 20 October; media rates peak weeks in advance.
END:VEVENT
BEGIN:VEVENT
UID:1111-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260813
DTEND;VALUE=DATE:20260814
SUMMARY:[T-90] Lock strategy & budget — Double 11 / Singles' Day
END:VEVENT
BEGIN:VEVENT
UID:1111-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20260912
DTEND;VALUE=DATE:20260913
SUMMARY:[T-60] Creative production starts — Double 11 / Singles' Day
END:VEVENT
BEGIN:VEVENT
UID:1111-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261012
DTEND;VALUE=DATE:20261013
SUMMARY:[T-30] Book media / KOLs — Double 11 / Singles' Day
END:VEVENT
BEGIN:VEVENT
UID:1111-m3-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261028
DTEND;VALUE=DATE:20261029
SUMMARY:[T-14] Teaser content live — Double 11 / Singles' Day
END:VEVENT
BEGIN:VEVENT
UID:1111-m4-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261104
DTEND;VALUE=DATE:20261105
SUMMARY:[T-7] Pre-sale / deposit phase — Double 11 / Singles' Day
END:VEVENT
BEGIN:VEVENT
UID:1212-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261212
DTEND;VALUE=DATE:20261213
SUMMARY:Double 12 双十二
DESCRIPTION:The long-tail follow-up to Double 11\, skewed toward SMEs and local services.
END:VEVENT
BEGIN:VEVENT
UID:1212-m0-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261028
DTEND;VALUE=DATE:20261029
SUMMARY:[T-45] Confirm concept & budget — Double 12
END:VEVENT
BEGIN:VEVENT
UID:1212-m1-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261121
DTEND;VALUE=DATE:20261122
SUMMARY:[T-21] Assets finalised — Double 12
END:VEVENT
BEGIN:VEVENT
UID:1212-m2-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261205
DTEND;VALUE=DATE:20261206
SUMMARY:[T-7] Supporting content live — Double 12
END:VEVENT
BEGIN:VEVENT
UID:winter_solstice-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261222
DTEND;VALUE=DATE:20261223
SUMMARY:Winter Solstice 冬至
DESCRIPTION:A family meal occasion — dumplings in the north\, tangyuan in the south. Good lightweight F&B content moment.
END:VEVENT
BEGIN:VEVENT
UID:christmas-2026@jademond.com
DTSTAMP:20260908T182022Z
DTSTART;VALUE=DATE:20261225
DTEND;VALUE=DATE:20261226
SUMMARY:Christmas (commercial) 圣诞节
DESCRIPTION:Commercially observed in tier-1 cities\, though official sentiment towards it varies. Keep it light and avoid religious framing.
END:VEVENT
END:VCALENDAR